Photo: Frito-Lay North America/Courtesy
After 17 years, Lay’s is back in Super Bowl advertising and created a line of limited-edition chips for potato lovers and football fans. This is Lay’s Golden Grounds: “Fries infused with the dirt and glory of every NFL team.”
Lay’s Golden Grounds are potato chips made with potatoes grown in separate fields where farmers mixed soil harvested directly from each of the NFL stadiums and fields across the United States.
The limited edition bags also feature packaging in the colors and logos of the NFL team.
“Representing the legacy of 29 beloved NFL teams from coast to coastLay’s Golden Grounds Potato Chips are the same classic Lay’s flavor that fans have loved for over 75 years, but this time with a special shout out to their favorite teams.
How to get one of the 5,800 Lay’s Golden Grounds
The Lay’s Golden Grounds cannot be purchased in stores, they will be given away through raffles. Those who want to get their hands on one of the limited edition bags should follow @Lays on Twitter. There are 5,800 bags available.
Between January 11 and 25, watch the special sweepstakes tweets and reply to the tweets showing love for your favorite NFL team (photos encouraged!) and they must use the hashtags #LaysGoldenGrounds, #Sweepstakes and their official team hashtag.
Golden Grounds – made from potatoes grown in fields mixed with NFL teams’ home grounds. For a chance to win a bag, follow & tag @LAYS in a post showing love for your team, using #LaysGoldenGrounds, #Sweepstakes & your team’s official NFL hashtag. Rules: https://t.co/IZopB6bXqY pic.twitter.com/NX0EZ4IUaL
— LAY’S (@LAYS) January 11, 2022
Five drawing periods are scheduled to take place on January 12, 14, 17, 21 and 26. Non-winning entries will carry over to subsequent drawings in the entry period.
The giveaway is open only for legal residents of the United States who are at least eighteen years old at the time of participating. The Twitter account must not be private.
Potential winners will be notified on Twitter via a direct message from @Lays with instructions on how to claim their prize and the entrant must respond to the direct message within twenty-four hours.
“Limited-edition chips are our way of celebrating the fans who root for their teams through win, loss and everything in between,” said Stacy Taffet, vice president of marketing for Frito-Lay North America.
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