The user clicks on a link anchor to access the content to which this link points. It can be a word or a text, but in general, the anchor of the link is different from the URL to which it is used as a support.
If you are a specialist in web marketing or SEO, you must know its importance and use it well in your link building strategy.
In this article, we will see the usefulness of a link anchor and how to optimize it.
What is a link anchor?
The link anchor is the text on which a user can click to follow a link.
We also use the English term anchor to designate the text of a link, but this denomination is less popular. She participates in the structuring of web pages and facilitates navigation for Internet users.
It is a word that comes up continually in the field of netlinking and webmarketing.
When chosen well, the link anchor improves thebrowsing experience on your website. It serves as a springboard for your natural referencing.
💡 Note that the anchor link can refer to:
- a web page from another site,
- a page from the same site,
- or even on a section of the same page.
How to make a link anchor?
The link anchor is the text contained in the tag of a hypertext link. The link is built with the following HTML code: anchor text
When the anchor is used to navigate within the same page, we use the attribute name of the tag. We then add the character # with the name of the anchor inside the tag.
Concrete example with the content “Position tracking: why and how to do it?” »
In the FAQ (Frequently Asked Questions), we invite you to click on “above in this article”. By clicking, you arrive on the paragraph dedicated to SEMRush. But how did we do it?
SEMRush paragraph side
We have inserted id=”semrush” in the
tag which gives concretely:
SEMRush, the best tool to track your positioning on Google?
On “above in this article” we called the id semrush; that is #semrush.
If the anchor name is located inside another page, then you will need to add the page URL. This gives something like:
This type of anchor is useful for referring the visitor to a specific part of the page, to create a summary for example.
Why use a link anchor?
The anchor is of capital importance in the field of natural reference and Digital Marketing.
It mainly contributes to:
Internal linking and netlinking are used to provide more information to visitors to a site.
But placing full links in buttons and in all content would be detrimental to the aesthetics of the site. We therefore use anchors to hide the URL in order to improve the appearance of the site.
This greatly improves the ergonomics of the site and facilitates navigation from page to page for the Internet user.
On the other hand, the anchor text replaces the often unclear URL and gives relevant information about the content of the landing page. Thus, the reader has an idea of what he will find by clicking on the link. There is no risk of clicking by mistake.
Make it easier for search engines to understand (Natural SEO)
The link anchor provides information to crawling robots search engines.
It gives them an indication to understand the subject addressed on the page where the link is and that addressed on the destination page of the link. Indeed, robots take into account the semantic context around the link.
They assess its weight on two major criteria:
- The relevance of the site where the link is placed and that of the landing page in relation to the content of the starting page.
- The anchor text used to determine terms referring to content on the landing page.
If the anchor is relevant and consistent with the content of the landing page, it will add weight to the link strategy of the two sites concerned.
The anchor text is therefore used to justify the relevance of internal linking (internal linking) and netlinking (external linking). It plays a decisive role in the natural referencing strategy.
How to optimize your link anchors?
Your link anchors should be succinct, relevant and SEO-friendly.
They must facilitate navigation for the Internet user while bringing a plus to your SEO. Here are two tips to optimize them.
1 Choose a succinct and relevant anchor
There is no limit to the number of characters to use for anchor text.
However, it is preferable to keep it as short as possible to preserve the ergonomics of the site. Ask yourself the question: what is the shortest and most precise way to describe the content of the page to which this link leads?
2 Add keywords
It’s always good to include a keyword or two in the anchor text.
But be careful not to over-optimize. Prefer the anchors of natural links anchor texts artificially filled with keywords.
💡With its updates, Google continually fights against the misuse of link anchor keywords.
What is the link anchor used for?
The link anchor is used to give a clear and precise idea of the content of the page to which the anchor link leads.
It helps to improve the browsing experience of your visitors and improve your natural referencing.
What type of anchor to use?
There is no one particular type of “one-size-fits-all” anchor.
You can use :
- a anchor branded (the name of a site, a brand, etc.),
- a exact anchor (containing only the keywords referring to the landing page),
- even neutral anchors (“click here” for example).
It is also possible to use an image or just a bare URL.
How to track your link anchors?
It is essential to track the anchors of your backlinks and internal links to get an idea of their effectiveness.
You can establish an Excel spreadsheet to recognize the ones you have already used. It’s still pretty basic…
On the other hand, you can use relevant monitoring tools such as Ahrefs, SEMrush and Monitor Backlinks.
What is a good link anchor?
A good link anchor is a succinct, easy-to-understand anchor that ideally contains a keyword that refers to the content of the link destination page.
In the field of web marketing, the anchors must be chosen in such a way as to arouse the visitor’s interest and make him want to click.