Clearly, the latest measures taken by Apple in terms of confidentiality are not to the liking of Mark Zuckerberg. The CEO of Facebook has once again expressed himself on this subject during the presentation of his company’s financial results. He deplores the measure that the Cupertino firm is about to deploy. As a reminder, they plan to inform users when an application wants to track in order to better target its advertisements.
The tea towel burns between Facebook and Apple
The founder of the social network believes that this functionality will directly harm the commercial interests of his company: ” Apple can say they are doing this to help people, but these movements are clearly following their competitive interests. “He also believes that the apple brand is” one of Facebook’s biggest competitors “.
As a reminder, last November, Mark Zuckerberg had already strongly criticized Apple. He then explained: ” Personalized advertising helps small businesses find customers, grow their businesses and create jobs. Planned actions by platform companies like Apple could have a significant negative effect on small businesses and economic recovery in 2021 and beyond. “
Facebook has also launched an advertising campaign in major US newspapers on this subject. The company specified on this occasion: ” We stand up against Apple, to stand up for small businesses “.