Money flows again at Chelsea

El dinero vuelve a fluir en el Chelsea


Chelsea is gradually coming out of the economic crisis that the British government sanctioned Roman Abramovich on March 10 as a result of the Russian invasion of Ukraine. A forced measure with which the assets and accounts of the Stamford Bridge team were frozen, who was kept alive thanks to a special license issued by Downing Street until May 31.

Despite Chelsea’s difficulties in recent weeks, which saw major sponsors such as the British operator ‘Three’ slip away, the choice of Todd Boehly’s consortium as the club’s buyer has calmed the waters at the London entity. In the absence of the final fringes to close the operation, valued at nearly 5,000 million euros, the new North American investors have managed to bring their first sponsor: WhaleFin.

Chelsea Shield/Flag

‘WhaleFin’ is a cryptocurrency and will become Chelsea’s shirt sleeve sponsor from the 2022-23 season. An agreement that will report 24 million euros per year to the English team and that will double the one it had with the South Korean car company Hyundai, with which it entered 12 million per year.

The ‘crypto’, an emerging market for clubs

The deal marks Chelsea’s first official deal with the cryptocurrency market. It has done so weeks after Liverpool announced its new main sponsor, which will be Tezos. The ‘blockchain’ company (the technology that records transactions such as cryptocurrencies), will replace the Standard Chartered company and will be in the central part of the network shirt.

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