Peugeot Motorcycles it is in full expansion: it has just opened new sales facilities in Moscow, Paris and Beijing; and in January 2022 it will expand its dealer network in Spain with six more. All of them will wear the new image of the brand.
Within the national territory, the cities chosen are Madrid, Barcelona, Seville, Malaga, Gijón and a sixth still to be confirmed. After several decades of presence in the country, it currently has more than 70 points of sale and all of them will be among the first in Europe to adopt the company’s new visual identity.
Francisco Domínguez, Managing Director of Peugeot Motorcycles for Spain, points out: “Our dealer network has always been our partners and our best allies and who have contributed directly to the success of Peugeot Motocycles in Spain. Thanks to them, models such as the 103, SV, Speedfight, Satelis, or, more recently, our flagship Peugeot Metropolis, have been and are emblematic commercial successes of mobility on two or three wheels. Therefore, we want to accompany you in this new stage and we will help you make this leap to a new concession model premium where our clients will be able to live the entire Peugeot Motorcycles experience in the hands of the best professionals ”.
The movement is a consequence of the presentation, in February of this year, of a new logo and visual identity of the company, which came accompanied by an acceleration plan for international expansion.
As a result, the new stores in Moscow, Paris and Beijing have arrived, each with an approach designed for its market. Thus, in the Asian city the Peugeot Metropolis, Django and Speedfight have a presence; in the Russian the Django, Kisbee, Metropolis and Pulsion; and the French company acts as a global showcase for Peugeot Motocycles products.