Website owners had until March 31, 2021 to apply the various changes. This improvement within a legal framework protects the personal data of Internet users. For digital marketing, it’s a very important change that is taking place. Indeed, cookies are essential and are used to compile the various data relating to visitors. Explanation on the new GDPR regulation.
Definition and reminder of the usefulness of cookies
If their name is also used to refer to chocolate chip cookies, on the Internet the definition is completely different. Indeed, cookies are small computer files found on the Internet user’s browser. Their goal: to collect certain navigation data.
As this data collection involves personal information, it is important that the latter is perfectly framed by law. Cookies have already received numerous legal updates over the past eight years.
In 2013, for example, a first recommendation was proposed by the CNIL. The latter aims to obtain the user’s full consent to the collection of cookies. But it was not until 2018 that the GDPR regulations were strengthened.
That year, we noticed the appearance of a mandatory banner on each website. This requires validation of consent for the use and collection of cookies. As of April 1, the compliance rules change thanks to a new version of the law concerning non-functional cookies.
What are the changes to expect?
In this new GDPR regulation, two points are highlighted. Indeed, if the law worked very well for many years, some gray areas remain to be clarified.
As a first step, it was decided that continuing to browse a website can no longer act as consent on the part of the visitor. A simple acceptance banner at the bottom of the page is no longer sufficient.
On the other hand, cookies must be easy to refuse. Thus, the words “accept” and “refuse” are clearly displayed on the consent management pop-up.
This change has an impact on your site in the event of non-compliance with the new GDPR regulations. Thus, you can be fined more or less important in the event of breaches of the new standards adopted by the CNIL. A loss of significant personal data can also occur.
The new GDPR regulations directly impact the visitor count, the journey of the various customers… In short, any breach of this new GDPR regulation considerably limits the analysis of your customers’ habits. Without this valuable data, you cannot analyze the user’s journey or adapt to their preferences.
Take action to adapt to the new GDPR regulation
Fortunately, you can adapt your site to these brand new regulations.
First, make sure that your web space complies with the recommendations put in place by the CNIL. If not, start by setting up a cookie collection consent solution.
Then you have to convince your visitors to accept the use of different cookies. For this, it is very important to work on the message present in the pop-up. The realization of this radical change must be implemented as soon as possible.
Different website owners are also advised to apply an impact analysis on the protection of the various data passing through their site. This analysis must be carried out in the event of processing of personal data.
Indeed, if this presents a risk affecting the rights and freedoms of individuals, they must be treated with particular attention. Impact analysis is important for all companies collecting so-called risky data. Thus the webmaster makes sure to stay within the legal framework set by the new GDPR regulation.
Implement the new GDPR regulation
This new regulation requires a special organization in order to be implemented quickly. Indeed, the deadline fast approaching, it is advisable to be absolutely sure that the various new important points are well installed on your site. Thus, in this new GDPR regulation, you must offer your customers:
- A data processing register defined by category
- Total transparency on the consent of collection
- The assurance that the various data collected are only available for a limited time for the webmaster
- Complete protection of the various information relating to your customers
Of course, the application of these different new functions specific to the GDPR regulation of your site must be done step by step. To help you, you can use the services of a web agency. It will put in place the necessary actions for compliance with the GDPR regulations. You will then be up to date and legally collect the various data left by your customers.
Once your GDPR regulations are up to date, you will legally analyze the various data in order to understand the journey of your visitors. Indeed, the analysis and understanding of this journey are necessary to adapt the quality of the content offered by your site. You will understand what appeals to your different customers and capitalize on your products.