Nobody wants to buy the iPhone 13 and Series 7

iPhone 13

Last August, a SellCell study reported that nearly half of iPhone users wanted to buy the next model. This one will finally be announced on Tuesday, September 14, but without much surprise and with few significant improvements. According to a new questionnaire, the number of consumers ready to switch to the new version would then have fallen to 23.3%: more than twenty points less.

There are several reasons for this decline:

  • the absence of Touch ID, for nearly a third of respondents
  • the absence of a universal USB-C port (2.9%): still Lightning at the bottom of the iPhone
  • the absence of a 120 Hz screen on the cheapest models (5.7%)
  • my current iPhone is working fine; no need to update it”(12.1%)
  • no major new functionality (19.5%)
  • no reverse wireless charging (2.1%)
  • no satellite communications (1.4%)
  • the iPhone 13 is too expensive (5.2%): 809 euros minimum for the iPhone 13 mini
  • 13 is a number that would bring bad luck (1.7%)
  • the notch is still present at the front (7.3%)
  • no Wi-Fi 6th (0.8%)
  • the different colors available (2.4%): pink, blue, midnight, starlight or red for the iPhone 13 or alpine blue, silver, gold and graphite for the Pro
  • no always-on screen (9.6%)

What appeals to the iPhone 13

Now let’s move on to the technical characteristics which – on the contrary – seem to encourage more than 1,000 out of 3,000 respondents to switch to the iPhone 13:

  • the ProMotion screen on the iPhone 13 Pro and Pro Max (34.1%)
  • an improved camera (5.4%): with Cinematic mode and Photographic styles
  • a more efficient A15 Bionic processor (2.6%)
  • a subscription with annual commitment or Apple’s exchange program (10.5%)
  • better battery life (25.3%): up to two and a half hours longer on the iPhone 13 Pro Max
  • storage up to 1TB for Pro models (3.2%)
  • new colors (1.1%)
  • reduced size notch (1.5%)
  • dual SIM support (0.6%): to take advantage of two plans (for example professional and personal) on the same device
  • no specific reason (15.7%)
See also  Apple Watch Series 7 vs Series 6: informed comparison

Little success for the new Apple Watch?

Finally, SellCell asked participants if they wanted to buy the Apple Watch Series 7, stating among other things that it is equipped with a larger screen and fast charging. Only 7.5% of respondents answered yes, against 92.5% no. The wearable was already criticized just after its presentation, when developers realized that its processor had simply not changed since the Series 6.

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