Like Apple’s Siri, “Ok Google” from the Mountain View firm can send voice commands to a smartphone or a connected device.
Most often, “Ok Google” is used to get directions or more widely for information. However, the command allows you to do much more, which has the gift of making life a little more easier for users on a daily basis.
Result: more and more Internet users are doing it, with all that that implies in terms of SEO. We take stock.
The rise of voice SEO
The more and more frequent use of voice assistants like Ok Google has given rise to what today is called the ” Voice SEO “. It is also considered the latter as the future of internet research. Hence the need to adapt to it.
According to a 2019 study by Microsoft, 72% of Internet users use voice search on a daily basis through voice assistants. A little closer to home, in France, we are witnessing a real boom in the market for connected speakers such as Ok Google: voice control which is soaring, Amazon Echo or even Home Pod.
At this level, a study by GFK France estimates the number of speakers sold in 2018 in France at 600,000. The use of voice assistants such as “Ok Google” is not left out. Oh no! Since another Search Foresight study has shown that nearly 60% of French people use voice search to find information on the web.
Ok Google: what does that imply for your SEO?
To say that Ok Google voice control is a game-changer when it comes to queries is an understatement. Let’s dig into the subject in a little more detail.
Voice search differs from traditional search in that the user interacts with the machine as they would a human.
In other words, by asking well-formulated questions. This has several implications. First of all, the request will naturally be longer. Hence the need to work on long-tail keywords for your SEO, favoring interrogative adverbs. Voice search also requires giving clear and short answers, to better adapt to the user’s needs.
This is because we generally expect “straightforward” answers to our questions. The clarification phase only occurs when we express an interest in the subject.
Concretely, what should be done?
The idea is to create “conversational” type content, which focuses on answering the Internet user’s questions in the manner of a dialogue.
One way to do this is to capture questions that are likely to be asked by users in your content. The next step is to answer them in a simple and concise way.
To illustrate our point, an example is appropriate: a user launches Ok Google and asks “how to use a microwave oven?” “. Ideally, the title of your content should take up, word for word, the user’s question, and answer it immediately in a short and simplified manner.
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