In the third quarter of this year 2020, the figures for the Apple Watch have, once again, greatly exceeded the competition. In a sector that Apple seems to hold with a master hand, the Apple Watch is always one step ahead of the rest of the competition. Likewise, it is not the release of the new Apple Watch Series 6, or of its more affordable version, the Apple Watch SE, which risks losing market share to the Cupertino company. Today, the Apple watch represents one in two connected watches, according to the latest sales figures.
According to these same figures, published in a new report from Couterpoint Research, the sale of connected watches continued to increase in this new quarter of 2020 despite the health and economic context. The market is said to have grown by 6%, with Apple taking 2% more market share, for a total of 28% of the market. Apple’s sales reached over $ 2.3 billion in revenue, according to the report.
Competition far behind
The second largest seller of connected watches this quarter remains Huawei, well clinging to the second position it already occupied last year. The Chinese brand goes from 10 to 15% of the market share, remaining very far from the figures of Apple. But the beautiful progression. Remember this quarter is that of Samsung. The Korean manufacturer held 8% of the market share in 2019, today Samsung takes 10% of the market share.
A figure that must be put in the perspective of this very special year 2020, the Korean giant was greatly impacted by the pandemic, it had seen its figures drop during the first half of 2020. This increase in the third quarter remains light, but it means the start of the rebound for the Asian manufacturer. A rebound which is explained in particular by the launch of the new Galaxy Watch 3, responsible for a large part of Samsung’s sales in this quarter.
Finally, for the first time in this quarter, the Asian market achieved more sales than North America. While the American market has been in the lead since the launch of connected watches, and with constant growth since the Apple Watch 4, Asia has just taken the first place, a change that could be explained by the pandemic, always very present in the United States, but which could also be confirmed over the next quarters, which would then mean that the North American continent is in real slowdown in this area.