Thanks to advances in artificial intelligence, this concept has been gaining momentum with SEOs in recent years. Predictive SEO is particularly effective in predicting user search intentions. And thus provide the most relevant content for your audience
Predictive SEO and natural referencing: how does it work?
To understand what predictive SEO is, understanding the principle of natural referencing is important. SEO is a term that stands for Search Engine Optimization. In a nutshell, search engine optimization is the process that affects the visibility of a site or page in the results of a search engine like Google or Bing for example.
Many factors impact SEO, but SEO is based on 3 pillars:
- the technique,
- the contents,
- and popularity.
Rich, unique and relevant content, key queries and a good netlinking strategy are the best levers to improve a site’s ranking.
The main objective of SEO is:
- to increase the volume,
- and the quality of traffic to a website.
In order to rank higher in Google’s Search Engine Results Pages (SERPs), it is essential that websites have high-quality content with relevant keywords.
At the same time, predictive SEO is an SEO technique that attempts to anticipate changes in query volumes. It is a way to predict what will happen in the future and its impact on the optimization of a site.
Anticipation SEO is based on how Google search engine updates are published. These are usually monthly or quarterly. Another principle concerns trends that can be anticipated by looking at what has happened in the past and in other industries.
How to use predictive SEO?
Follow trends to improve a site’s SEO
A very easy way to predict the interest of Internet users for a search is to anticipate trends and thus high search volume intentions.
As trends change, the way SEOs approach their work also changes. With anticipatory SEO, companies follow the latest trends and stay one step ahead. Some searches are therefore easier to predict.
This is the case for major sporting events such as:
- the Super Ball final,
- the football World Cup,
- or the Olympic Games.
The same is true for perpetual events such as Christmas, Easter, or even Black Friday.
The release of a film, the end of a series or major political meetings can also generate significant volumes of research not to be missed.
Some 2022 dates to download
Predictive SEO forces SEOs or bloggers to get ahead and write about topics that will be trending in the near future.
This technique is useful for being the first to come up with the best answer when users search for this topic.
To help marketers and SEOs, Google Alerts and Google Trends are great for:
- carry out vigils,
- keep an eye on the news,
- and study trends for a given period.
What tools to use for predictive SEO?
The main purpose of predictive SEO tools is to help optimize websites for Google and search engine algorithms. They do this by analyzing past data to predict what will happen in the future. This technique helps SEOs make decisions on how to improve a website’s search engine rankings.
A major aid in SEO in general and in particular anticipatory SEO is called Google Suggest.
This feature specific to the American firm displays suggestions for the words following your query in the search bar. This feature was designed in 2004 by Google engineer Amit Singhal. The algorithm analyzes:
- as well as users’ browsing history.
Time of day, location and other factors are also taken into account so that the predictions are then ranked in order of probability.
In short, when you start entering your search, the suggestion tool offers a sequence of words or expressions. During the SEO process of a website, Google Suggest is very effective in generating targeted key queries. This tool is very popular with web specialists.
The benefits of predictive SEO
By using predictive SEO, you identify the search intentions of your customers. This helps you tailor your content to meet their needs. You save time and energy by creating the most relevant content for your target audience. As a result, predictive SEO has many advantages, such as:
- improve the ranking of your website on Google and other search engines,
- convert more visitors into customers,
- increase traffic to your website.
Predictive SEO is a method by which websites are ranked based on their potential for future success.
The ranking is based on several variables such as:
- keyword targeting,
- or even conversion rates.
This type of referencing is particularly interesting for startups or companies with less than 3 years of data. Predictive SEO helps them focus on what they need to do to improve their positioning.
Why should you use predictive SEO to boost your website?
Predictive referencing or predictive ranking is a process that uses artificial intelligence to anticipate the future performance of a website. Anticipatory SEO is used by marketers in different ways:
- to identify the keywords they should target,
- to direct the content to be produced towards a relevant request,
- and to anticipate the ranking of their site by search engines (SERP).
In the world of marketing, being able to predict what customers want is crucial. If a brand is aware of what a customer expects before the latter even knows it, it has a real competitive advantage.