profits are down


With $83 billion garnered in the second quarter of 2022, Apple is doing better than in the same period in 2021 when 81.4 billion dollars were collected worldwide. The profits, however, are in less good shape with 19.4 billion dollars against 21.7 billion dollars in June 2021. The firm can in particular thank the third generation iPhone SE, which arrived last March on the European market. .

To better understand these figures, it is also interesting to look at where they come from. The total sum generated thus comes in large majority from the sale of mobiles (49%), where you can also find four high-end and recent models: the iPhone 13, the iPhone 13 mini, the iPhone 13 Pro and the iPhone 13 Pro Max. To our that the iPhone 12, the iPhone 12 mini and the iPhone 11 are also still on sale at Apple.

Macs losing speed?

The official data published by the Californian manufacturer also allow us to notice that the Macs account for about 9% cake. Among the most popular machines of the moment, we find in particular the MacBook Air M2 with notch. Its enlarged 13.6-inch screen particularly won over critics, as did its improved processor performance compared to the MacBook Air M1.

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Unfortunately, revenue from Macs is down 10% approximately compared to the second quarter of 2021. It is difficult to know the cause of this incident, nevertheless we know that the sector has generally slowed down due to the resumption of COVID-19 contaminations in Asia. The crisis has also affected products running Windows, as this detailed study on the subject seems to show.

Services and iPads

Tied with Macs, iPads brought in $7.2 billion to Apple, thus accounting for 9% of its turnover in the second quarter. This is 2% less than between April and June 2021, even though a fifth generation iPad Air nevertheless landed in stores last March.

Finally, you should know that these are again the services who come in second place in the ranking with 23.6% revenue in the second quarter of 2022. The Apple One offer, which provides access to TV+, Arcade, Music and iCloud+, may have had new emulators, especially when we know that the Cupertino film and series catalog has received a number of awards.

 - Official App
– Official App

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