Referencing on Google: how to do it?

référencement sur google

But for many people, positioning a site on Google is still a mystery. Find out below how to do SEO on Google.

What is SEO?

SEO is the art ofimprove positioning of a web page or website on a search engine.

There are two main types of SEO on Google, and even three:

  1. natural referencing (SEO),
  2. paid referencing (SEA),
  3. and local SEO.

1 Natural referencing

Search Engine Optimization (or natural referencing) encompasses all the methods and techniques used to position a website in the first natural results displayed in the SERPs (or search engine results pages).

In France, Google reigns supreme in the world of search engines with more than 91% of searches performed. It thus leaves the rest for all the other search engines (Bing, Yahoo, etc.).

In short, doing natural referencing means: optimizing your website in order to give it a better place in Google for free.

2 Paid referencing

Unlike natural referencing, Search Engine Averdising (SEA) consists of setting up advertising actions on a search engine.

To do paid referencing on Google, the tool used is Google Ads. This is about acquiring keywords on which to position your site in Google through an auction system.

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3 Local SEO

Local referencing or local SEO can be defined as natural referencing on a local scale (of a specific city or region).

Doing local SEO therefore amounts to positioning it in the first places of local results. The particularity here lies in the use of local keywords at the expense of general keywords.

Why is SEO important?

Whether natural or paid, the objective of SEO is always to publicize your websiteimprove its visibility and increase traffic.

SEOs and digital marketing experts use the techniques and means at their disposal to develop awareness and brand image of their customers on the Internet.

SEO aims to develop a long-term relationship based on trust and credibility. Doing this type of referencing guarantees a quality traffic and therefore a better conversion rate. It is a continuous work that requires time, investment and patience. But eventually, the benefits are seen.

For new websites and those with little notoriety, appearing in the first natural results of search engines is almost impossible. This is where paid referencing comes in. quickly increase your ranking on Google according to your budget.

The advantage here is to increase your conversion rate at the same time as your turnover.

💡 Coupled with a good SEO strategy, thepurchase of sponsored links ensures good visibility for your site.

How to rank your site on Google?

To do SEO effectively on Google, you have the choice between natural referencing and paid referencing. But often, the best option is to combine these two types of SEO.

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How to do SEO SEO

There are a number of rules and recommendations to increase the chances of your site standing out from the pack. Concretely, you must:

1 Choose good keywords

For make a good natural referencingyou need to identify strategic keywords for your business.

These are the keywords that your targets are using in Google. You must then position yourself on these keywords. It can also be interesting to choose long tail keywords, which are more complete and more precise.

2 Optimize your content

The challenge here is to write quality content, optimized for Google and pleasant to read for your visitors.

For this, you must observe the good practices of SEO optimization. Note that your content should answer your target’s questions rather than just focusing on keywords.

3 Make a good netlinking

The next step is to implement a good linking strategy to find quality backlinks.

These are external links that recommend your content.

4 Technical optimization

Finally, making a good natural referencing implies having an optimal HTML code.

You must optimize your URLs and your Title, meta-description, Hn tags as well as your “Alt” image attributes.

How to do SEA referencing?

Advertising on Google requires preparation. Our webmarketing agency can help you optimize your Googles campaigns. Here are the different steps to get there:

1 Buy good keywords

The relevance of the targeted keywords largely influences the results of your Google Adwards campaigns.

However, the more searches a keyword has, the higher its cost. You can use the Google Adwords Keyword Planner to see the competition for a keyword.

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2 Set a budget

When doing SEA referencing, each visit has a cost.

This is the cost per click (CPC). To have better control over your advertising campaign, it is recommended to set a ceiling budget. You will be able to adjust your expenses according to the results.

3 Launch the campaign

It’s finally time to create your ad in text, image or video format depending on the type of advertising campaign chosen. You can then use tools like Google Analytics to track your results in real time (traffic, conversion, etc.).

SEO on Google requires:

  • SEO skills,
  • and a good knowledge of how the search engine works.

Do you want to improve the visibility of your site on Google? Entrust your project to our SEO and webmarketing agency to ensure better results.

How to boost the visibility of your website?

For increase the visibility and notoriety of your site in the Google search results pages, you must adopt a good natural referencing strategy.

If necessary, you can also do paid search to quickly obtain measurable results.

When should SEO be done?

SEO is a long-term job that requires rigor and endurance.

It is therefore advisable to think about it from the creation of your site with a structure optimized for SEO and then to put in place a content strategy optimized for SEO.

On the other hand, it is recommended to do paid referencing for short-term objectives. (Read our paragraph on SEA above)

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