After signing an alliance with Flexa, Regal’s theaters in the US will accept payments with Bitcoin, Ether, Dogecoin and many other cryptos, including several stablecoins.
After what AMC Theaters started accepting payments with various digital currencies, another chain of cinemas in the United States has joined the trend of crypto adoption.
Regal cinemas, a division of Cineworld which operates one of the largest theater circuits in the United States, reported Tuesday that is enabling cryptocurrency payments following a new partnership with the digital payments firm Flexa.
According to a press release, the association will allow users of the more than 500 cinemas Regal use a wide variety of cryptocurrencies to pay for movie tickets, food like popcorn and soda, among other things. The chain’s headquarters will receive payments in digital assets such as Bitcoin, Ether and Dogecoin.
Regal understands that digital assets are a rapidly growing and increasingly important form of value. By adopting digital currencies for payment in its cinemas, Regal offers viewers more convenience and options than ever before.
The variety of cryptocurrencies the company will accept also includes stablecoins. USD Coin (USDC), Dai (DAI) and Gemini Dollar (GUSD); as well as the tokens Chainlink (LINK), Cosmos (ATOM), Basic Attention Token (BAT), among others.
Flexa helps Regal Cinemas with crypto adoption
Based in Knoxville, Tennessee, the U.S. subsidiary subsidiary of Cineworld It has almost 7,000 screens distributed in 514 theaters in 42 states of the country, along with Washington, DC and Guam.
The digital payment provider Flexa will support the cinema company to accept payments with cryptocurrencies in a “fast and reliable”Through an infrastructure that supports different protocols such as Lightning network. In addition, as part of the association, the company announced that its clients will have the option of link your loyalty accounts’Regal crown club‘ for “get special rewards“. Although the chain of cinemas did not provide more details on what these rewards will consist of, the note suggests that they could be distributed in digital currencies.
Flexa has already helped renowned businesses such as Starbucks in the adoption of payments with digital currencies; and more recently joined one of the main banks in El Salvador to support it with the integration of Bitcoin. It should be noted that Lightning network is a scalability solution of Bitcoin second layer that allows micropayments to be made at low transaction costs.
Ken thewes, Chief Marketing Officer of Regal, highlighted in this regard that the association is part of the company’s commitment to “be the best place to see a movie“, As well as a response strategy to the growing demand from customers for crypto solutions and more secure payment methods.
This exciting partnership allows us to easily and seamlessly accept digital currencies, including dogecoin, stablecoins, and bitcoin, into our theater footprint in a simple and completely contactless manner, giving our guests the flexibility and security they deserve as we embark on a new one. was.
Regal follows in the footsteps of AMC Theaters
The news about the foray into the digital currency space by Regal It comes shortly after AMC, the largest movie theater chain in the US, began accepting various cryptocurrencies for ticket payments.
As reported DailyBitcoin, AMC announced in August this year that it was preparing to adopt payments with Bitcoin and other cryptocurrencies. More recently, the company has finally begun to accept payments with a handful of digital assets for the purchase of tickets and gift cards at all its headquarters in the North American country.
AMC has also taken an open adoption approach, seeking to please cryptocurrency fans. On two occasions, the CEO of AMC has taken to Twitter to inquire about the incorporation of doggie token support; first with Dogecoin and more recently with Shiba Inu. In both cases, the company announced that it would add those cryptos due to high user demand.
Sources: PRNewsWire, file
Article by Hannah Estefanía Pérez / DiairoBitcoin
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