Return link: its usefulness for SEO

Lien retour : connexion entres plusieurs entités

Web professionals know that to improve your referencing and go up in Google results, a good netlinking strategy remains essential. Getting links to your site from others is recognition and a great way to gain visibility. How does a link pointing to your site, also called backlink or back link, act on its natural referencing?

Why use backlinks?

The importance of hyperlinks in SEO

To get a site up to the top of search engine results, you need to put in place a good SEO strategy. This is based on three pillars:

  • the technical,
  • the contents,
  • and the popularity.

The backlink integration falls into this last category. This is because when a large number of sites link to you, Google considers your content to be trustworthy. When a site links to another, it also transfers its own popularity, which is called Page Rank Where ” google juice “. This is why it is very important to plan a netlinking strategy, which consists of incorporating back links leading to your site.

Internal vs external mesh

A link connects content A to content B, whether or not present on the same site. We are talking about mesh.

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There are two types of links: internal and external.

  • The former, as their name suggests, link the pages of a site together. These links remain essential for user experience and in particular encourage them to spend more time on the site.
  • External links, to which backlinks on the other hand belong and connect different sites.

a back link can, for example, be used to complete information unavailable on a site or simply to convey popularity between the two.

How does a backlink work?

For search engines to recognize the relevance of a hypertext link, it remains important to respect certain rules when integrating external links.

Nature of anchor and link

Google will judge in particular the connection between the contents from anchor on which they are based. It’s about word or set of words to which the hyperlink is attached. For example, a link to a mechanics site attached to the expression “gardening” will be considered irrelevant and will penalize referencing. So make sure that no “bad site” points to you, otherwise you will be penalized.

Configure your hypertext links in such a way that do not transfer “Google juice”. To do this, you have to give them the nofollow mention. This strategy can be interesting for avoid spam content such as links to forums.

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Place of the back link in the SEO strategy

the netlinking occupies a central place in any SEO strategy. To gain visibility, it is important that other sites lead to yours in order to gain popularity. The more backlinks your site has, the more it is deemed trustworthy and climbs in the results pages. Be careful however with the origin of these links: Google will sanction the use of abusive or irrelevant links. Favor white hat SEO!

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