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server optimization for your WordPress

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The loading time of a web page is often the reason why an Internet user abandons his searches. If the content is taking a long time to display, the page size is too large.

Using GZIP compression is one of the best solutions to reduce the size of your digital data. This file format contributes to optimization, or even the sustainability of your site. How to activate GZIP to improve the loading of your web content published via WordPress?

What is GZIP compression?

GZIP is not only a file format, it is also a widely used software application for compressing and decompressing files. Compression of web pages is done on the server side while decompression is done in the browser.

The other goal is to be able save space on your hard drive in order to minimize file storage. Using GZIP allows you to reduce the size of the elements that make up your page such as JavaScript files and HTML files. Usually the images are not affected, they are already compressed. This does not mean that they cannot be reduced via GZIP compression, however. Your data size reduction can exceed 60%.

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Compressing your files means optimizing your site to make it more efficient. GZIP compression reduces the loading time of your web pages, which is beneficial for the consumption of bandwidth. It takes place directly on the server that hosts your website by applying a GNUzip format. The server is responsible for compressing the data (CSS, HTML code, etc.) while your browser will decompress them.
File compression thus makes it possible to:

  • Reduce the number of files saved in storage space
  • Save bandwidth
  • Improve data transfer speed
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The advantages of GZIP compression

GZIP compression is a essential tool that allows you to perpetuate your website. It is not enough to be the proud owner of a website to generate traffic. Various elements must be taken into account to ensure that it works properly. GZIP will help you achieve this more easily.

Use versatile software

GZIP works fine on recent browsers like Safari or Opera. You can reduce the weight of your data more easily, whether it is a text file, a video or an audio file. If you are working on an older browser, be sure to check if it supports GZIP. Otherwise, it is better to modernize your work tool.

Compress data and maintain quality

The digital processing allowing you to reduce the computer size of your files in no way degrades the quality of the images or that of the sounds. A slight decrease is possible, but the quality remains appreciable. So don’t be afraid to reduce the size as necessary as possible in order to optimize the loading quality of your page.

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Get maximum hard drive space

The compression of your files facilitates their storage and transmission. You therefore do not run the risk of saturating your hard disk, regardless of the number of files concerned.

Boost your WordPress with GZIP

Before delving into the methods of integrating GZIP on WordPress, let’s see what it really is. WordPress is a common term, but not everyone is familiar with its use and SEO benefits.

Zoom on WordPress

WordPress is a content management system. You can create your own site there, as most bloggers do. You then proceed to manage it in order to generate traffic. The many themes offered by this CMS system give you the means to personalize your web content. WordPress plays an important role in the SEO of your site. Its functionality can be improved with the addition of GZIP compression.

WordPress CMS & Content Creation

The importance of GZIP compression for WordPress

Enabling GZIP compression on WordPress allows your web pages to be well positioned on search engines. Google takes into account the loading speed of your web pages before ranking them. Internet users are impatient, they will not wait more than 5 seconds after making their requests. If your pages take a long time to respond, they will go to another site. However, losing traffic has a major impact on the longevity of your website.

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The methods of enabling GZIP compression on WordPress

GZIP compression is not necessarily enabled on your site, but modern browsers offer the software automatically as soon as there is an HTTP request.

However, you can turn it on. The “setting” option in your WordPress back office allows you to easily activate GZIP. Delete “-general” in the address bar of your browser. You will then get yourdomainname.tld / wp-admin / options.php. Usually you will find the gzipcompression value at the heart of the page. Change the value 0 to 1 before validating your change. In the lower part of the page, then click on “save changes”.

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It is also possible to activate GZIP by modifying .htaccess through your FTP (Media Transfer Protocol). The majority of shared hosts are turning to the use of Apache. This open-source web server makes it easy to add code to an .htaccess file. You will find it at the root of your WordPress site via FTP.

IIS users can choose between dynamic and static compression. Are you an NGINX user? It is possible to activate GZIP on NGINX. To do this, just add the following to your nginx.conf file:

gzip on;
gzip_disable “MSIE [1-6]. (?!. * SV1) ”;
gzip_vary on;
gzip_types text / plain text / css text / javascript image / svg + xml image / x-icon application / javascript application / x-javascript.

If none of these methods work, you should contact your web host to resolve the issue.

What you must remember

GZIP compression allows you to reduce the size of your web pages in order to improve their loading time. Activating this software on WordPress will therefore allow your web content to best meet the expectations of visitors.

Can’t activate GZIP? Contact us!

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