Site migration, how to keep your SEO?

Migration de site, comment garder son référencement ?

Whether you are unhappy with your host, or want to take advantage of the best offer, there are many reasons for wanting to migrate your site.

In these cases, a lot of questions arise. How to be sure to find the good platform? How not to lose his SEO? What are the actions to be implemented? You will find the answers to these questions below for the migration of your website.

Site migration: choosing the right hosting platform

For some reason X or Y, you have decided to change the host for your website. If you have not yet chosen your new service, you can proceed step by step. First, define a list of hosts that could match you. Then, do not hesitate to find out about the services offered by each one thanks to the online opinions. To continue your investigation, you will need to verify if the services meet your SEO needs. To do this, you will need to analyze the following points:

  • Server bandwidth
  • Technical documentation support offered by the host
  • Technical specifications such as version and update of the server operating system
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Once these elements have been verified, you will be able to compare prices and make your choice according to your budget and your expectations.

Site migration, the choice of server

Choosing the right server is also an important point when deciding to migrate your site. Indeed, a geographically consistent server with your location can be decisive for your SEO. A server close to your country will give you a quick change. The speed of your site greatly influences your SEO ranking. That is why it is very important to choose your server. Plus, most web hosts give you a choice when you start, or migrate, a site on their platform. If the host does not give you the choice of server, it is strongly recommended to choose another hosting.

Create a backup of your site

Before starting your migration, you will need to perform a full backup of your website. Many plug-ins are available to you for free in WordPress to accomplish this task. This step is crucial and will get you back to the original website if something goes wrong. Either way, doing a regular backup of your site can also be a good idea. Indeed, in the event of a server crash or a bug following a manipulation, you can instantly find the backup of your website.

SEO site migration

Move and test your site

When your backup is complete, you are ready to move your site to its new host. Sometimes, depending on the offers offered, the host itself takes care of transferring your site for you. Indeed, it happens that some hosts perform this task for free.

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To make sure that no errors slip into your migration, you can call on an expert. Indeed, this one is trained in the trade of the Web and will take care of carrying out a clean and fast migration.

Once you’ve migrated, all you have to do is test your website. To do this, you’ll need to check your new web host’s pages and files individually. Before moving on to changing the DNS, you need to make sure that everything is working perfectly. Here again, a professional will help you and you will save time in this technical task.

Change your DNS …

DNS will match the domain name of your website to the IP address of the server. Indeed, when you change hosting, the IP address of the server also changes. For this new IP address to be active, the DNS must be updated so that they redirect to the new server. However, this process can take up to 24 hours. This delay can be long for your users. Fortunately, you can change the TTL.

TTL is the time it takes for the DNS to be updated. This process can be accelerated. Indeed, it is possible to reduce the TTL value from 24 hours to only 5 minutes. However, this manipulation must be carried out one day before the migration.

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… Then update it.

Finally, you need to update the DNS records for your site to be functional. Sometimes, it happens that some web hosts take a very long time to update DNS records. To prevent your site from going offline for too long, we recommend that you leave the old server active a few days after the site is migrated. Thus, your visitors will be able to continue following you and you will not suffer from any drop in traffic.

By following these different steps, the migration of your site should not pose SEO problems. The various backups made will allow you to return to a healthy site in the event of improper handling. The choice of server and DNS update will also play a big role in safeguarding your SEO. By maintaining your SEO, you will also be able to keep your traffic and continue your online activities without suffering any inconvenience. Finally, if in doubt, do not hesitate to seek professional help. This one will be able to help you in your steps of migration of site.

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