Snoop Dogg launches NFT “Decentral Eyes Dogg” and auction price already exceeds USD $ 770,000 – DiarioBitcoin

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Snoop Dogg launches NFT "Decentral Eyes Dogg" and auction price already exceeds USD $ 770,000 - DiarioBitcoin By Hannah perez

The NFT artwork is a collaboration with artist Coldie that will be auctioned on SuperRare until December 3. Snoop Dogg has become one of the most famous celebrities in the digital art space.


American hip-hop artist and music producer Calvin Cordozar Broadus, better known as ‘Snoop Dogg’, has released his first collaboration of token non-expendable (NFT) with artist Coldie.

The collaborative piece, called Decentral Eyes DoggDebuted Monday night at the NFT market SuperRare, a pioneering platform offering selected digital art. As such, the NFT is an animated 3D collage made up of various images from Snoop Dogg’s life that includes new audio recorded by the musician especially for the piece.

The singer and digital art collector had announced the release last week in a tweet. “I am excited to announce DECENTRAL EYES DOGG. A 1 of 1 collaboration that @Coldie conceptualized and created in collaboration with me! This work is a journeySnoop Dogg wrote at the time, adding:

The technology we use allows the viewer to travel through the piece and experience the highlights of my career with a little audio narration from me.

Snoop Dogg’s ‘decentralized eyes’

During its second day of auction, the work “Decentral Eyes Dogg” already It has a handful of offers with the highest being one for 169 ETH or $ 777,400 at press time. The auction will close on December 3.

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The NFT will be displayed during the Miami Art Week in selected nftnow x Christie’s exhibitions SuperRare and in the Flager Street Art Festival on Monolith during the Art week in downtown Miami between November 30 and December 5.

It should be noted that this is not Snoop Dogg’s first foray into NFT space. In March of this year, the musician launched his first collection of digital art titled “A Journey with the Dogg“. The collection, made up of a total of eight pieces, featured a glimpse into the singer’s own memories of the early years. It also featured an original topic on NFT.

Snoop Dogg has also revealed to be the identity behind the Twitter profile @CozomoMedici, known to be an NFT whale; in other words, an amateur collector with a vast and valuable collection of digital art pieces. Likewise, the musician also was co-curator of a series of NFT with hip-hop legends and released NFT tickets for a party on the metaverse platform, The Sandbox.

During the last year I became a collector, creator and collaborator of art on Blockchain. This technology has inspired me to rethink how I work and to launch my art into the world“He commented in a recent interview where he spoke about his latest project. The musician also described what his piece represents for him “Decentral Eyes Dogg“.

You don’t just see it, you feel it and hear it. You dig. I want this piece to stand out as a representation of my vision in the metaverse. It is decentralized, they are decentralized eyes.

An evolving NFT, a growing trend

Snoop Dogg’s long-time innovation and investment partner Nick Adler commented along these lines to Cointelegraph that the launch of the NFT is only the “beginning of Snoop’s work in the NFT space and art“. He also announced that, depending on the success of this project, the musician would beabsolutely open to future collaborations with Coldie or other iconic NFT artists“.

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A pioneering artist in the crypto art space, Coldie is known for his themed artwork Blockchain, including the series of portraits’Decentral Eyes‘, which provides a personalized visual representation of the disruptive industry. Coldie is currently also auctioning another NFT work in collaboration with John Van Hamersveld, “The Unfolding Dream“.

In conversation with Cointelegraph, Coldie revealed that Snoop Dogg’s management team has considered using the artwork as augmented reality labels for wine bottles or as a book cover.

We could make Snoop wine bottles that use augmented reality, where the portrait comes to life in a wine bottle. That creates much more value for the collector because they have millions of eyes on the artwork.

For us, the interesting thing about the current climate is that we plan to continue evolving this piece “ Adler added along the same lines, talking about the plans around “Decentral Eyes Dogg.”As if maybe we could use this piece for other work we do, be it the cover of a future album or a book.“, He assured.

This year, an increasing number of celebrities have joined the NFT trend; from the film director Quentin Tarantino, to the actress of Hollywood Reese witherspoon and even famous NFL sports athletes like Tom Brady.

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Recommended reading

Sources: FAD Magazine, Cointelegraph, Twitter, file

Hannah Estefanía Pérez’s version / DailyBitcoin

Image from Unsplash

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