Technology Apple South Korean backslid

South Korean backslid


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A few days ago, South Korean car maker Hyundai surprisingly announced that it was discussing with Apple about a collaboration on a self-driving car project.

“We understand that Apple is in discussion with a variety of global automakers, including Hyundai Motor. As the discussion is at its early stage, nothing has been decided. ” This is the statement made by the brand on South Korean television. We can translate it as follows:

“Apple is in discussions with several automakers, including Hyundai Motor. But these talks are still in their early stages. Nothing has therefore yet been decided. “

The announcement came after revelations made by the South Korean newspaper Korea Economic Daily, according to which a first concept version of an Apple Car could already see the light of day in 2022, the result of joint work between the Californian giant and the Asian manufacturer. , so.

This confirmation from Hyundai is major, given that it supports rumors that we have been hearing for years about the Titan project, another name for the Apple Car development project.

© Unsplash / Julian Hochgesang

But more recently, the South Korean manufacturer has backtracked. He has indeed changed his statement. He no longer indicates that he is in discussion with Apple and simply declares that he is working on the idea of ​​building an autonomous electric vehicle in collaboration with one or more potential partner manufacturers.

This back-pedaling seems weird. As the Swiss newspaper 20minutes points out, it could have been pushed by Apple, which obviously would not have appreciated the revelations of Hyundai much, if there was indeed a discussion between the two parties on the subject of a possible Apple Car. .

Would the Hyundai brand have revealed a secret by mistake ? Would she have been too eager to announce her collaboration with Apple? These questions remain unanswered for now.

The initial announcement has in any case already had its effects, especially on the stock market, where the Hyundai share price has jumped 20% last Friday.

Seen as the year has started, and if these stories, rumors and revelations continue at the same pace in the coming days, the Apple Car could well be the big talking point of 2021.

South Korean backslid

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