The U2 manager signed an agreement to expand the NFT Bored Ape Yacht Club project to TV, while well-known brands such as MTV and Nickelodeon could soon enter the NFT market.
Two of the most famous cartoons on television are preparing to enter the space of the tokens non-expendable (NFT) after association. At the same time, one of the most popular projects in the NFT space is going the other way to reach the small and the big screen.
The startup NFT Recourse announced plans this week in partnership with the media giant ViacomCBS to develop a platform for trading digital collectibles. This is the first incursion of ViacomCBS, a New York-based American multinational media conglomerate behind brands like sponge Bob and South Park, in the space of the NFTs.
It should be noted that NFTs are scarce digital assets based on Blockchain They can represent almost anything in the digital or physical world. They have the advantage that they can be used as property rights. The market for these collectible assets has exploded in recent months, generating profits of USD $ 10.7 billion during the third quarter of 2021.
MTV, Nickelodeon and other shows on NFT
According to a statement, the project will involve creating a place where its fans can buy, collect and trade NFT in their wallet. The company also assured that the platform will promote the “peer-to-peer participation and facilitate innovative ways for users to unlock new experiences“, Which suggests that they will maintain a social focus.
“Powered by beloved characters and iconic properties with multi-generational appeal, we are thrilled to accelerate the presence of our consumer products even further in the growing metaverse.”Said Pam Kaufman, president of consumer products for ViacomCBS.
By partnering with Recur to create a dedicated NFT platform for ViacomCBS IP, voracious collectors and NFT buyers will find for the first time unique opportunities to own a piece of their favorite franchises.
As reported by various news outlets, the platform is expected to go live between March and June 2022
ViacomCBS has a broad portfolio that includes brands such as MTV, Showtime, Paramount Pictures, BET, Nickelodeon and Comedy Central. Although the executives of both firms have not elaborated on the partnership, the announcement has raised expectations that programs such as sponge Bob, South Park or Star trek could soon become collectibles Blockchain.
RecourseThe NFT company backed by billionaire hedge financier Steve Cohen recently closed a $ 50 million investment round that gives it a valuation of just over $ 300 million.
Bored apes go the other way: from NFT to TV
Bored Ape Yacht Club, a popular NFT project, is taking the opposite route from the world of collectibles to mainstream media.
This week, Guy Oseary, a renowned music manager who has represented artists like U2 and Madonna, signed a deal with the creators of Bored ape (or Bored Apes in Spanish), Yuga Labs. The The association will seek to explore the expansion of the project towards different formats of mass dissemination such as films, television, music and video games.
Based in Ethereum, the NFTs of Bored ape are characterized by disinterested-looking ape illustrations sporting a random mix of clothing, accessories, and style options. In a statement, the team of Yuga Labs signed the agreement to take the project to the next level.
We are excited to be working with Guy Oseary to bring the Bored Ape Yacht Club to a broader sphere.
But don’t be fooled by its looks, this collection of 10,000 jumpsuits has become a worthwhile NFT trend. According to data from DappRadar, is the sixth project with the highest sales volume in the last 30 days; And since its launch in April of this year, it has recorded a revenue volume of more than USD $ 550 million.
The cheapest ape parts on the market OpenSea around 36.99 ether (USD $ 130,000), while the most expensive can be worth up to several million dollars. A few weeks ago, an ape NFT sold for almost USD $ 3 million.
Hannah Estefanía Pérez’s version / DailyBitcoin
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