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customers concerned about their data but not hostile to advertising

apple confidentialité

This is one of the ” main challenges of the century According to Tim Cook. Apple makes no secret of its positions on confidentiality and even makes it one of its main axes of communication. Joining action with words, the company has even rolled out a series of innovations aimed at protecting the personal data …

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Facebook wants to convince you to accept personalized advertising

iPhone 11 applications Messenger WhatsApp Facebook Instagram

Unlike other digital giants, like Facebook or Google, Apple does not generate the majority of its revenue through advertising. Also, in recent years, the Cupertino company has positioned itself as a defender of the right to online privacy. With each version of iOS, it offers new features designed to help users take control over the …

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