Any company must ensure its positioning in the market and stand out from its competitors. To find out how consumers perceive its products, it can rely in particular on powerful analysis tools such as competitive mapping.
Performance analysis and forecasting tend to overlook a key factor: market conditions. Attention is focused on indicators and internal results, without seeking more general information and yet just as valuable.
Pestel analysis is a method very often used by marketing experts, because it allows the implementation of an effective strategy within a company. What is it and how do you perform a full Pestel analysis? Here is the answer.