Nudge marketing: influencing rather than coercing

Nudge marketing : influencer plutôt que contraindre

Have you ever heard of nudge marketing? Nudge marketing is now on the rise, particularly in the areas of the environment and civic-mindedness by eliminating all coercive or judgmental communication channels. Nudge is a theory developed by Cass Sunstein and Richard Thaler in their 2008 book: “Nudge”: Improving Decisions About Health, Wealth and Happiness “. …

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