definition

Comparative advantage: definition, calculation and examples

Comparative advantage: definition, calculation and examples

Comparative advantage is an economic concept mainly developed in international trade within the framework of a free trade economy. What is this theory? How to calculate comparative advantage? Let’s take a closer look at this concept. > Download: Competitive Analysis Templates ” align=”middle”/> What is comparative advantage? In economics, comparative advantage is the main concept …

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What is the Strategy Clock? Definition, usage and example

What is the Strategy Clock? Definition, usage and example

Bowman’s Strategy Clock is a tool used in marketing. It allows companies to determine their unique value proposition. > Download: Competitive Analysis Templates ” align=”middle”/> What is the Strategy Clock? Bowman’s strategic clock is a marketing model used to identify the various possible strategic positionings of a company. It determines how an offer is positioned …

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definition, types and how to identify them

definition, types and how to identify them

The CSP nomenclature concentrates the socio-professional categories of individuals. Established by INSEE, these categories group households according to their activity and occupation. CSPs are of major interest in marketing because they help to better segment a market, to define a target as well as to analyze and anticipate consumer behavior. However, to effectively use these …

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definition and strategy in 10 steps

definition and strategy in 10 steps

Definition of SMO The SMO, for Social Media Optimization, consists in improving its web referencing thanks to social media. The SMO uses natural techniques and advertising campaigns. SMO, together with SEO and SEA (natural and paid referencing for search engines), form SEM (Search Engine Marketing). > Download: The 2022 Social Media Trends Report” align=”middle”/> How …

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