definition

Web-to-store: definition and examples

Web-to-store: definition and examples

[ad_1] Consumer behavior has changed dramatically with the rise of e-commerce. Now, they need to inform themselves and collect opinions on a product before purchasing it. Fortunately, traditional commerce is not dead. More than a competitor, the web can also provide real support for physical commerce as part of the cross-channel strategy. How? ‘Or’ What …

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definition, operation and implementation

definition, operation and implementation

[ad_1] VoIP telephony or telephony Voice Over Internet Protocol is currently the most popular solution for companies looking for more fluid internal and external communication. A real lever for boosting prospecting campaigns, Aircall IP telephony makes it easier to monitor all incoming and outgoing calls from the company. Associated with a CRM such as that …

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definition, challenges and advice to get started

definition, challenges and advice to get started

[ad_1] Today’s consumers are increasingly focusing on digital channels. It is therefore essential to adapt in order to allow customers to stay in touch with the company, regardless of the channel used. Physical stores, mobile applications, paper catalogs, mobile web or desktop are all channels on which consumers are present. The cross channel uses these …

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definition and tips to create it

definition and tips to create it

[ad_1] The main objective of a business is to sell its product or service and to develop its turnover. To succeed, it must boost its visibility with its customers by improving its communication and branding. The company must then build a strong brand image. This is the whole point of the Kapferer prism.

What is the content snack? Definition and examples

What is the content snack? Definition and examples

[ad_1] A pillar of viral marketing, snack content has established itself on the internet and more particularly on social networks. These short and powerful content seek to trigger an emotion, most often curiosity that will push the Internet user to consume more content or click on the proposed link. Discover the best content snacks to …

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