definition

What is multichannel? Definition, interest and implementation

What is multichannel? Definition, interest and implementation

Multichannel refers to the marketing and distribution strategy that uses several distribution channels, physical and virtual. The approach is developing in particular with the advent of digital technologies, which opens the way to new uses on the consumer side, and consequently to opportunities on the business side. On mobile, from a computer, in store, at …

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What is the Hawthorne effect? Definition and impact in business

What is the Hawthorne effect? Definition and impact in business

The Hawthorne effect occurs when the behavior of study subjects is dictated not only by experimental factors but also by their awareness of participating in a test. Target of all the attention and finely observed by the investigator, the subject of the study demonstrates increased motivation and productivity. As a result, the results are biased: …

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What is a tech stack? Definition and examples

What is a tech stack? Definition and examples

Abbreviation of “technical stack”, the term “tech stack” refers to the technology used to operate software. More broadly, the concept of “tech stack” is widely used by developers in the technical project design phase. Knowing the definition of a “tech stack” in general is essential for the company, because it allows it to fully analyze …

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What is nudge marketing? Definition and examples

What is nudge marketing? Definition and examples

The “Nudge” is one of the main communication tools and can be translated as “Boost”. Its objective is to encourage the consumer to act in the public interest. Nudge actions may relate to environmental protection, cleanliness, safety or the fight against incivility. But it is also a question of nudge in marketing, this technique being …

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360° communication: definition, tools and advantages

Communication 360 : pictogramme des outils de communication

But the term ” 360° communications is nothing new in the world of marketing. This concept quickly gained momentum with the development of digital tools such as the Internet and mobiles. But what does this concept mean and what exactly is it? Discover 360° communication in this article. What is 360° communication? 360° communication or …

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