Redirection consists of automatically redirecting the visitor from one URL to another. It can take several forms, including the 301 redirect, which is permanent. Comparable to a redirection of mail at the Post office during a change of address, this technique is essential to know to manage a website effectively.
LinkedIn can be an excellent tool for selling products or services. This process of selling through social networks is actually called Social Selling. LinkedIn lends itself perfectly to this and the latter even launched Sales Solutions several years ago. It is a set of Social Selling tools that rely on our contact databases within the …
the data mining, for data mining in French, is also known as data mining and data mining. The technique involves using automation processes to extract actionable insights from a large volume of unorganized data. Data mining thus enables behavior to be understood, a model to be drawn from it and strategic actions to be implemented …
In programming, the stylistic options of an HTML or XML document are somewhat limited. This is where CSS comes in. This computer language supports the formatting and style of the contents of web pages. What is the role of CSS on a web page? Where is the best place to put CSS code?
The creation of websites requires knowledge of computer language. When content is created in the form of code, it is necessary to imagine the visual rendering. For beginners or those who want to see the end result directly, there are the WYSIWYG editors. They allow users to create and edit content for a website, without …
L’eye tracking, literally “eye tracking”, is also known as gauze tracking, for “gaze tracking”. Eye tracking means in French the technique of oculometry. This technique is based on the principle that sight is a very strained sense, which triggers an intellectual process of acquiring and processing information.
When an individual acts in contradiction with his own cognitions, he finds himself in an uncomfortable or even painful psychological state. This is called cognitive dissonance. Individuals then seek to limit this internal conflict by finding justifications for their behavior. Anchored in everyone’s daily life, it also takes place in the field of marketing where …
What is cognitive dissonance? Definition and theory Read More »
Today, many companies use scents for marketing and business purposes. This is called scent marketing. This type of marketing strategy plays a determining role in the perception of a product and in the purchase decision.
In the first half of 2021, the Institute for Research and Advertising Studies (IREP) revealed that digital advertising grew by 42%.