definition

Product line: definition, construction and examples

Product line: definition, construction and examples

For a company, mastering a range of products implies a strong strategic dimension. Well-designed and structured product ranges will bring consistency and relevance to the brand. > Download this free kit and do an in-depth market research. “/> What is a product line? A range of products refers to a set of products or services …

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Direct marketing: definition, objective and operation

marketing direct : absence d’intermédiaire entre l’entreprise et sa cible.

Communication therefore takes place without an intermediary, most often through a personalized and incentive message, in order to obtain an immediate and measurable reaction. Let’s find out about the objectives and how direct marketing works. Definition of direct marketing Direct marketing is defined as a marketing approach based on the absence of an intermediary between …

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definition, operation and implementation

definition, operation and implementation

VoIP telephony or telephony Voice Over Internet Protocol is currently the most popular solution for companies looking for more fluid internal and external communication. A real lever for boosting prospecting campaigns, Aircall IP telephony makes it easier to monitor all incoming and outgoing calls from the company. Associated with a CRM such as that of …

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definition, challenges and advice to get started

definition, challenges and advice to get started

Today’s consumers are increasingly focusing on digital channels. It is therefore essential to adapt in order to allow customers to stay in touch with the company, regardless of the channel used. Physical stores, mobile applications, paper catalogs, mobile web or desktop are all channels on which consumers are present. The cross channel uses these different …

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