Emailing is a marketing channel that is as powerful as it is essential. It offers many possibilities in terms of content creation and allows you to directly address your audience in order to forge privileged links with them. By relying on a relevant strategy, recourse to emailing makes it possible to meet important marketing objectives, …
Having an emailing strategy has become essential for a business. According to 59% of marketers, this is the most interesting channel in terms of ROI. Among the many emailing software available on the market, some offer an autoresponder option. This functionality automates the sending of marketing emails to predefined groups of contacts and, if necessary, …
For the implementation of an emailing strategy and as in any marketing approach, it is preferable to perform conversion rate optimization tests (CRO for Conversion Rate Optimization). > Download this email marketing optimization checklist” align=”middle”/>This practice is interesting insofar as the behavior of each audience is different. Something that works for one business may not …