email

The 14 Best Email Marketing Autoresponders

The 14 Best Email Marketing Autoresponders

Having an emailing strategy has become essential for a business. According to 59% of marketers, this is the most interesting channel in terms of ROI. Among the many emailing software available on the market, some offer an autoresponder option. This functionality automates the sending of marketing emails to predefined groups of contacts and, if necessary, …

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How to do A / B testing in email marketing?

How to do A / B testing in email marketing?

For the implementation of an emailing strategy and as in any marketing approach, it is preferable to perform conversion rate optimization tests (CRO for Conversion Rate Optimization). > Download this email marketing optimization checklist” align=”middle”/>This practice is interesting insofar as the behavior of each audience is different. Something that works for one business may not …

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