examples

Geographic segmentation: how to do it? (+ examples)

Geographic segmentation: how to do it? (+ examples)

Geographic segmentation uses the location of the individual to personalize the marketing strategy. The method assumes that consumption behavior is instinctively guided by geographical criteria: depending on the place of residence, the consumer is not receptive to the same advertising messages or buys the same products and services. The company thinks “locally”, it projects itself …

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5 Tips for Making it Impactful (and 5 Examples)

Create and maintain a professional Instagram feed is strategic for any brand communicating on Instagram. In this article, we offer you examples of types of professional feeds and 5 concrete tips for optimizing your Insta feed, whether you work for a brand or want to optimize and make your Instagram publication feed more professional. Professional …

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What is a North Star Metric? Definition, interest and examples

What is a North Star Metric? Definition, interest and examples

A North Star Metric (NSM), like the North Star which indicates the direction to the navigator, guides the company towards its own, unique and absolute objective. This indicator aims for long-term growth, by measuring the value brought to the customer by the product or service offer. The NSM is in a way the mother KPI …

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