Redirection consists of automatically redirecting the visitor from one URL to another. It can take several forms, including the 301 redirect, which is permanent. Comparable to a redirection of mail at the Post office during a change of address, this technique is essential to know to manage a website effectively.
In recent years, chatbots (or conversational robots) have evolved a lot, to the point that some almost manage to pass themselves off as human interlocutors. Integrated with messaging services like Messenger, chatbots are bargains for brands. Improving the customer experience, communicating 24 hours a day with users and better understanding their needs: these are all …
Every day, 500 million users interact with stories on Instagram. This ephemeral publication format has become essential to integrate into its social media strategy. Available only for 24 hours, Instagram stories make it possible to highlight the DNA of brands by sharing information or simply moments in the life of the company with the goal …
Excel is a software published by Microsoft and which can be seen compatible with a very wide spectrum of activity sectors. It is ideal for the accounting of a company or the performance analysis of a sales team.
The creation of websites requires knowledge of computer language. When content is created in the form of code, it is necessary to imagine the visual rendering. For beginners or those who want to see the end result directly, there are the WYSIWYG editors. They allow users to create and edit content for a website, without …
Today, many companies use scents for marketing and business purposes. This is called scent marketing. This type of marketing strategy plays a determining role in the perception of a product and in the purchase decision.
In recent years, businesses and media practicing an activity exclusively online have flourished on the web. Referred to by the term “pure player”, these brands are developing new operating methods to face their more traditional competitors, who benefit from the great visibility and confidence acquired over the years.
A voucher feed Instagram reflects the purpose of the content, and catches the eye to convince social network users to subscribe to the account. How to have a beautiful Instagram feed? Update on best practices and tips to know.
Tactile marketing occupies an increasingly important place in the sales strategy of companies today. In stores, for example, customers often feel the need to touch and handle products in order to assess their quality, which will influence their purchasing behavior.