After the June Core Update launched on June 02, 2021 and officially completed in mid-June, Google announced a major new update to its algorithm for managing the ranking of organic search results: the July Core Update. Update: the Google July Core Update 2021 finished its deployment on July 12, 2021 according to Google. This July …
The infinite scroll and the Google SERP, it’s a long story (of tests)! This update, tested for many years, will clearly reshuffle the cards in the SEO world: no more “page 1” in search results. From now on, anyone will be able to find themselves on the “first page” of the SERP (although the “real” …
The infinite scroll on Google Mobile, let’s go! Ciao the pagination! What SEO impacts? Read More »
Do you want to analyze your incoming SEO traffic and more particularly the keywords that bring you traffic via Google Analytics? Do you see a very high proportion of “not provided” keywords? Are you wondering how to get around this? Here are 2 tips that work. Reminder: what is “not provided” in Google Analytics? The …
Not Provided in Google Analytics: How to get around it? Read More »
Google offers many possibilities to promote your website, your products or your services. In these possibilities we find different advertising formats such as: Search, Display, Video, Shopping or even Applications. The most common format is: text ads (Google Ads Search). In this article, discover all the essential steps to writing a text ad, as well …
How to Create and Write a High-Performance Google Ads Text Ad? Read More »
This feature was among the most anticipated new features of Google in 2017, the year of its launch. It thus completed its collection of tools, in particular voice recognition with the Google Assistant equipped with innovative technology dedicated to images. But it has evolved a lot since its inception, especially when it comes to accessibility, …
Your business communicates on Google using Search campaigns, Display or Video and you want optimize broadcast times. Find out in this article how quickly change schedules from the interface and with Google Editor. Change hours from the Google Ads interface Change the broadcast times of a campaign from the Google interface is quite simple to …
Change your broadcast times with Google Ads Editor Read More »
With the promise of being 1000 times more powerful than its predecessor, Google MUM intends to guide its users to the answers to their questions in a more visual way. But what will these changes bring new to users? What impacts will they have on the SEO world and how can we prepare to accommodate …
Bakkt, a digital asset custody and exchange platform, partnered with Google to enable its customers to make online purchases with cryptocurrencies. The service will only work for the United States at the moment and can be used with a Bakkt Visa debit card in all stores that accept Google Pay. The goal of the alliance …
Buying online with bitcoin will be possible in Google Pay thanks to this alliance Read More »
Gtag.js, the new Google Analytics tag; have you noticed it? If you’ve recently added new tracking tags, from your Google Analytics, you may have noticed something new. Indeed, recently, the platform has been improved by a brand new tag: the gtag.js. AntheDesign explains the usefulness of this tag. What is the gtag.js tag? For years, …
Gtag.js: all you need to know about the new Google tag! Read More »