marketing

Direct marketing: definition, objective and operation

marketing direct : absence d’intermédiaire entre l’entreprise et sa cible.

Communication therefore takes place without an intermediary, most often through a personalized and incentive message, in order to obtain an immediate and measurable reaction. Let’s find out about the objectives and how direct marketing works. Definition of direct marketing Direct marketing is defined as a marketing approach based on the absence of an intermediary between …

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Geomarketing: do you know this marketing tool?

Géomarketing

Its goal is to bring greater knowledge of customers and prospects. For this, it involves geomarketing studies consisting in analyzing the profile behavioral and socio-demographic of the population living in a given geographic area. For companies, this is a prerequisite for setting up any effective marketing action. Geomarketing analysis brings you more data and factual …

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Slow marketing: 4 points on this marketing technique

Slow marketing : analyser et performer

When we translate this expression literally, it gives in French: “marketing lent” or “marketing idle”. But in reality, slow marketing is not a slow approach, but rather a marketing technique that does little by focusing on quality to obtain more results. What is slow marketing? Slow marketing follows the principle of Less is more. It …

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The 14 Best Email Marketing Autoresponders

The 14 Best Email Marketing Autoresponders

Having an emailing strategy has become essential for a business. According to 59% of marketers, this is the most interesting channel in terms of ROI. Among the many emailing software available on the market, some offer an autoresponder option. This functionality automates the sending of marketing emails to predefined groups of contacts and, if necessary, …

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Social Media Marketing: how to use it?

Comment utiliser le Social Média Marketing ?

Social media marketing is an important tool that should not be overlooked during your strategic online campaigns. The many criteria that this mode of communication offer, have enormous importance and impact on the target audience. Let’s come back to the different uses of social media marketing. What is Social Media Marketing? Social media marketing is …

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Nudge marketing: influencing rather than coercing

Nudge marketing : influencer plutôt que contraindre

Have you ever heard of nudge marketing? Nudge marketing is now on the rise, particularly in the areas of the environment and civic-mindedness by eliminating all coercive or judgmental communication channels. Nudge is a theory developed by Cass Sunstein and Richard Thaler in their 2008 book: “Nudge”: Improving Decisions About Health, Wealth and Happiness “. …

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