marketing

What are the 4Cs of marketing?

What are the 4Cs of marketing?

The 4Cs of marketing are an evolution of the famous 4Ps, which appeared in the 1990s on the initiative of Robert Lauterborn. While the 4Ps focus on the marketed product or service, the 4Cs offer a more consumer-centricthat is to say an approach where the customer is at the center of marketing strategies.

What is nudge marketing? Definition and examples

What is nudge marketing? Definition and examples

The “Nudge” is one of the main communication tools and can be translated as “Boost”. Its objective is to encourage the consumer to act in the public interest. Nudge actions may relate to environmental protection, cleanliness, safety or the fight against incivility. But it is also a question of nudge in marketing, this technique being …

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Whitepress, an international content marketing and netlinking platform

Are you looking for an international netlinking platform to manage your campaigns in several languages? Are you looking for a well-established platform in Europe? Chances are that the one we are going to present to you today interests you: we are going to tell you about Whitepress! We tested it and here is our opinion. …

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