Considered as the result of the merger between SEO (Search Engine Optimization) and SEA (Search Engine Advertising), the acronym “SEM” (Search Engine Marketing) refers to search engine marketing. SEM brings together a set of techniques whose common objective is to guarantee good visibility to an advertiser via organic positioning, on the one hand, and the …
The 4Cs of marketing are an evolution of the famous 4Ps, which appeared in the 1990s on the initiative of Robert Lauterborn. While the 4Ps focus on the marketed product or service, the 4Cs offer a more consumer-centricthat is to say an approach where the customer is at the center of marketing strategies.
Network marketing, also known as multilevel selling and MLM, for multi level marketing in English, relies on word of mouth. This practice, popularized in France by the Tupperware brand in 1946, uses a specific business model: the company sells its products through a network of non-professional and non-salaried distributors, paid on commission or margin. Distributors …
In the era of massive data, the marketer floats in an ocean of data, some as important as the other. However, monitoring consists of combining different information to have a unified view of data. The latter therefore juggles between Excel workbooks, widgets and other heterogeneous tools which are unfortunately not interoperable with each other. However, …
The “Nudge” is one of the main communication tools and can be translated as “Boost”. Its objective is to encourage the consumer to act in the public interest. Nudge actions may relate to environmental protection, cleanliness, safety or the fight against incivility. But it is also a question of nudge in marketing, this technique being …
What is nudge marketing? Definition and examples Read More »
the drip marketing refers to the association of a set of marketing automation actions. Also called “drip marketing”, it is a process of regularly sending promotional messages to a target following an engaging action on their part.
The company must adapt its production and marketing to the needs of its consumers. This is what led to the appearance of marketing (marketing). A bit of history to start… Trade before marketing Do you know that 5,000 years BC, exchanges were already taking place? Eh yes ! The clay tablets found in Mesopotamia confirm …
For professionals who wish to work on their skills in the field of digital marketing, there are dedicated online training courses.
Are you looking for an international netlinking platform to manage your campaigns in several languages? Are you looking for a well-established platform in Europe? Chances are that the one we are going to present to you today interests you: we are going to tell you about Whitepress! We tested it and here is our opinion. …
Whitepress, an international content marketing and netlinking platform Read More »