Nudge

What is nudge marketing? Definition and examples

What is nudge marketing? Definition and examples

The “Nudge” is one of the main communication tools and can be translated as “Boost”. Its objective is to encourage the consumer to act in the public interest. Nudge actions may relate to environmental protection, cleanliness, safety or the fight against incivility. But it is also a question of nudge in marketing, this technique being …

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Nudge marketing: influencing rather than coercing

Nudge marketing : influencer plutôt que contraindre

Have you ever heard of nudge marketing? Nudge marketing is now on the rise, particularly in the areas of the environment and civic-mindedness by eliminating all coercive or judgmental communication channels. Nudge is a theory developed by Cass Sunstein and Richard Thaler in their 2008 book: “Nudge”: Improving Decisions About Health, Wealth and Happiness “. …

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