Direct marketing: definition, objective and operation

marketing direct : absence d’intermédiaire entre l’entreprise et sa cible.

Communication therefore takes place without an intermediary, most often through a personalized and incentive message, in order to obtain an immediate and measurable reaction. Let’s find out about the objectives and how direct marketing works. Definition of direct marketing Direct marketing is defined as a marketing approach based on the absence of an intermediary between …

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definition, operation and implementation

definition, operation and implementation

VoIP telephony or telephony Voice Over Internet Protocol is currently the most popular solution for companies looking for more fluid internal and external communication. A real lever for boosting prospecting campaigns, Aircall IP telephony makes it easier to monitor all incoming and outgoing calls from the company. Associated with a CRM such as that of …

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