SXO is the acronym for Search eXperience Optimization. The technique aims to integrate UX issues into the SEO strategy: the user experience is taken into account in site optimization actions for search engines.
In a few years, we have gone from a “keyword” principle to that of “search intention”; but depending on the prism through which one looks, expectations and goals differ slightly: For the internet user:That’s what he expects to find when he types his query into Google. For Google:It’s about offering content based on what it …
In a few years, we have gone from a “keyword” principle to that of “search intention”; but depending on the prism through which one looks, expectations and goals differ slightly: For the internet user:That’s what he expects to find when he types his query into Google. For Google:It’s about offering content based on what it …
In view of Google’s next Desktop Page Experience Update scheduled for February or March 2022 (which will concern computer versions of websites), Search Console has just unveiled a new report available now to all webmasters and SEOs: the On-Page Experience report for computers. A new report to assess the user experience of Desktop pages on …
For several months, Google and the other major search engines have struggled to index all the new pages published on the web. Microsoft and yandex have jointly worked on a new protocol that could help webmasters speed up the time between publishing and indexing: it’s called IndexNow. Here’s what you need to know about it. …
a protocol to speed up the indexing of web pages on search engines Read More »
On social media, millions of companies are always looking for more visibility. Thanks to Search Media Advertising, it is possible to promote your products and develop your business effectively. As a reminder, Search Media Advertising is a paid marketing technique aiming to improve its referencing on social networks. Through targeted advertising on the products sold …
Search Media Advertising (SMA): what use? AntheDesign Read More »
By Hannah perez The president of the IOTA Foundation said that the low-cost feature of IOTA smart contracts are “the wet dream” of DeFi operators. *** IOTA, the decentralized project based on Internet of Things (IOT), announced this Thursday the launch of the smart contracts functionality in beta version. The development marks a crucial step …
How to improve your content with Search Console Insights? This is the question we are going to answer in this article. What is Search Console Insights? It is essential to produce excellent content to attract readers. However, it is just as important for the publisher of a website to have the data to answer questions …
Google calls them “search result features”. In fact, this search engine offers several appearance options for displaying search results. These options set your web page apart from those of your competitors and put it forward. In this article, let’s find out about the main SERP features and how to get one. What is a SERP …