With more than 249 million users worldwide, including 13.2 million in France, it is obvious that Snapchat is not a social network to ignore. Especially since its audience seems to be particularly oriented towards e-commerce. On this subject, Snapchat claims that 76% of users regularly shop online. This is a real boon for brands who …
Snapchat is a very popular social network, in particular with “millennials” and “generation Z”, with 60% of users in France aged between 18 and 34. Advertisers therefore have the opportunity to reach a younger audience that would not have been accessible in other contexts. The media have seen the app’s effectiveness in expanding their audience …
Since 2016, when it arrived in France, Snapchat has continued to conquer new users. Today, more than 13 million French users visit the application daily to “snap” and consume the ephemeral content of other users.
Snapchat is establishing itself as one of the social networks most used by young people. In fact, in France more than 13.2 million users are active daily to send “snaps”, play augmented reality games and consult Snap Discover, a feature dedicated to the media which is unique in its kind.