steps

7 steps to become a regular content creation machine

7 steps to become a regular content creation machine

88% of Internet users obtain information on the Internet before buying in stores, according to a study on connected commerce carried out by DigitasLBi. VShe figure alone sums up the importanceand of content-marketing. Createder content to inform your audience about your theme, your product or your service is simply essential. If you don’t, consumers are …

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What is organizational change? Definition and steps

What is organizational change? Definition and steps

Organizational change is common in business. The development of new technologies, emerging societal concerns, economic crises or even evolving regulations induce regular transformations, more or less in depth. It is not only a question of keeping up to date, sometimes in a constrained way, but also of improving performance in a context where competitive pressure …

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How to write a white paper? Steps and tips for success

How to write a white paper? Steps and tips for success

The white paper, white paper in English, is widely used in business, as an internal communication document and in digital marketing. The origin of the term: Short government manuals, whose thinness did not warrant binding, took on the appearance of white papers, cover pages and edges included. The white paper in any case is part …

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