More and more consumers are shopping online. the click and collect is a sales service that emerged to adapt to these new behaviors. It’s a step web-to-store Where mobile-to-storepractical, fast and free to reserve a product online and pick it up in the physical store almost immediately.
When a brand has been in a market for a while or suffers from a poor image, it must be able to reinvent itself to remain dynamic and competitive. This is what the rebranding.
88% of Internet users obtain information on the Internet before buying in stores, according to a study on connected commerce carried out by DigitasLBi. VShe figure alone sums up the importanceand of content-marketing. Createder content to inform your audience about your theme, your product or your service is simply essential. If you don’t, consumers are …
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The giant Amazon offers a self-publishing program for authors wishing to publish their work without the services of a publishing house. This is “Kindle Direct Publishing”, a platform on which it is possible to publish an e-book (digital book) in Kindle format or a paper book.
Amazon has nearly 5 million sellers. To make its place on the platform and market its products there, it is now necessary for a company to optimize their referencing. A few best practices allow him to develop good visibility on the Amazon marketplace and, little by little, to significantly improve the performance of his Amazon …
Becoming a consultant is a project attracting more and more employees, looking for independence and having a certain expertise in a specific field. As an expert, the consultant works on specific issues within a company.
Organizational change is common in business. The development of new technologies, emerging societal concerns, economic crises or even evolving regulations induce regular transformations, more or less in depth. It is not only a question of keeping up to date, sometimes in a constrained way, but also of improving performance in a context where competitive pressure …
What is organizational change? Definition and steps Read More »
The white paper, white paper in English, is widely used in business, as an internal communication document and in digital marketing. The origin of the term: Short government manuals, whose thinness did not warrant binding, took on the appearance of white papers, cover pages and edges included. The white paper in any case is part …
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Just adding a soundtrack can greatly enhance the relevance of a PowerPoint presentation. All music can be added to PowerPoint, as long as the software format requirements are met.