strategy

What is the Strategy Clock? Definition, usage and example

What is the Strategy Clock? Definition, usage and example

Bowman’s Strategy Clock is a tool used in marketing. It allows companies to determine their unique value proposition. > Download: Competitive Analysis Templates ” align=”middle”/> What is the Strategy Clock? Bowman’s strategic clock is a marketing model used to identify the various possible strategic positionings of a company. It determines how an offer is positioned …

What is the Strategy Clock? Definition, usage and example Read More »

definition and strategy in 10 steps

definition and strategy in 10 steps

Definition of SMO The SMO, for Social Media Optimization, consists in improving its web referencing thanks to social media. The SMO uses natural techniques and advertising campaigns. SMO, together with SEO and SEA (natural and paid referencing for search engines), form SEM (Search Engine Marketing). > Download: The 2022 Social Media Trends Report” align=”middle”/> How …

definition and strategy in 10 steps Read More »

5 steps to implement a PR strategy

5 steps to implement a PR strategy

Any good communication strategy must include a dose of press relations. These are an integral part of public relations and play a major role in increasing the visibility of a company or a brand, condition sine qua nonto gain notoriety, develop its network and, ultimatelygenerate leads and increase sales.

Editorial planning: a tool for your SEO content strategy

Planning éditorial : calendrier

This is a route for the content creation team. The editorial planning promotes more efficiency in the work and avoids the white page syndrome. It is an essential tool for ensuring consistency in the choice of subjects, formats and publication rate. Still having trouble seeing clearly? Let’s go deeper into the subject! What is an …

Editorial planning: a tool for your SEO content strategy Read More »

Berkshire Hathaway praises Apple’s strategy in new interview

Apple

Of the most capitalized companies on the planet, only one has been able to reach the significant cap of three trillion dollars in capitalization on the Wall Street stock exchange: Apple. The reasons for his success are numerous, so much so that the co-leader of Berkshire Hathaway Charlie Munger chose to return to these factors …

Berkshire Hathaway praises Apple’s strategy in new interview Read More »

create an effective social media strategy

create an effective social media strategy

TOMSTER for Target, Objectives, Message, Strategy, Technology, Evaluation, Resources: the model serves as a support to guide the development of the company’s social media strategy, and frame its implementation. The 7 steps follow a method of reasoning based on logic, which however deserves to be formalized to ensure structured work, a guarantee of efficiency that …

create an effective social media strategy Read More »

What Instagram trends can support business sales strategy?

What Instagram trends can support business sales strategy?

Instagram is no longer just a social network for sharing photos with filters. Launched in 2010, the platform has continued to evolve to offer modes of use very different from those of origin. Today, Instagram is also an important sales channel for businesses of all sizes, providing them with the resources to generate revenue, grow …

What Instagram trends can support business sales strategy? Read More »