tracking

iOS may prevent your carrier from tracking you

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The Federal Trade Commission (FTC), the American equivalent of the French competition authorities, has just published a new study against internet service providers. It consists of seventy-four pages, and explains how companies such as Bouygues Télécom, Orange or SFR collect personal data from their customers’ smartphones. Thus, while one could naively think that these firms …

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Focus on 6 tracking tools to measure the performance of your emails

Focus on 6 tracking tools to measure the performance of your emails

E-mail tracking is the art of analyzing the behavior of your recipients towards your e-mails. There are two families of solutions for tracking your emails, CRMs or dedicated tools. > Download this email marketing optimization checklist” align=”middle”/> CRM Marketing type solutions include an e-mail tracking function allowing the monitoring of e-mails sent via the CRM …

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