The 5 Best Amazon SEO Tools


If you sell on Amazon, ranking high in search results is critical to your success. And to achieve this, you need to use the best Amazon SEO tools.

By the way, if you want to find out how Amazon SEO works overall, check out this page.

1) Helium 10

helium 10 amazon seo tool

Helium 10 is a tool for Amazon sellers and includes over 70 tools to help you with all aspects of your business, from researching products to optimizing your listings and getting reviews.

Price: from $25 per month.

2) Viral Launch

viral launch amazon seo tool

Viral Launch is another popular toolkit for Amazon sellers that offers a suite of tools to help you with everything from product research to marketing and listing optimization.

The 2nd all in one!

Price: from $58 per month.

3) Keyword Tool for Amazon

keyword tool amazon seo tool

Keyword research for Google SEO is well known, but what about Amazon SEO? Keyword Tool for Amazon is a tool whose mission is to help you find the right keywords to target for on Amazon.

Price: free or from $69 per month.

4) Jungle Scout

jungle scout seo tool amazon

Jungle Scout is a tool that helps you find products to sell on Amazon and also provides data and insights to help you optimize your listings.

The 3rd all in one!

Price: from $29 per month.

5) AMZ Tracker

amazon tracker amazon seo tool

AMZ Tracker is a tool that helps you track your sales and reviews on Amazon, as well as your keyword rankings. Thus, you can carry out beautiful Amazon SEO strategies with the previous tools, while monitoring your progress with this one!

Price: from $41.70 per month.

Bonus: Use Amazon Autosuggest!

amazon autosuggest amazon seo tool

Practical tip:

One last tip before you start using these tools to improve your Amazon SEO: use Amazon autosuggest

When you enter a search query on Amazon, the site suggests similar searches people have done in the past. This is called “autosuggestion”.

You can use them to find new keywords to target!

Just enter your main keyword in the Amazon search bar and see what appears in the auto-suggestions. Then use these new keywords in your product title and description to boost your rankings.

Can we use Google SEO tools for Amazon?

Finally, it is essential to clarify that most Google SEO tools are useless in Amazon SEO. Indeed, the two platforms have totally different ranking algorithms.

So, if you want to master Amazon SEO, you need to use tools dedicated to the task!

We hope this article helped you understand the importance of using Amazon SEO tools and what are the best tools to use in 2022.

Good rank!



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