The alternative of TikTok & Instagram Reels?

Does the TikTok alternative on YouTube exist? Find out how YouTube Shorts works and learn how to create your own easily. YouTube Shorts is a way to boost your YouTube channel and thus attract a new audience.

What is YouTube Shorts?

In September 2020, YouTube Shorts, a YouTube app feature that rivals TikTok and Instagram Reels started its first round of testing in India. The beta feature allowed users to view and create 15-second videos with music overlays.

Even in its most basic beta form, the Shorts feature has seen strong performance in India.

At the end of February 2021, the CEO of Google and Alphabet, announced that videos from the India-based player Shorts received 3.5 billion cumulative daily views.

The beta version of Shorts was fully released in the United States in March 2021, surpassing 6.5 billion daily views.

A few months later, in July, Shorts launched worldwide in over 100 countries.

With YouTube Shorts still in beta mode, marketers are wondering how they’ll take advantage of this video feature, what the final platform will look like, if it will have similar virality to TikTok, and how it could help brands better engage. with YouTube. Remember that YouTube has more than 2 billion active users.

YouTube Shorts is an application that allows users to produce short vertical videos, with features such as video segmentation (to string together multiple clips), app-based recording, and music overlays. Videos must be 60 seconds or less and don’t disappear like Instagram Reels or Stories content.

YouTube Shorts is still in beta. All users around the world can watch Shorts and create Shorts using the short video creation tools available in the YouTube app.

How to film the Shorts?

YouTube Shorts lets you shoot vertical videos and share them with your most trusted camera: your smartphone of course.

Shoot a video with your phone and adjust the settings until you get the effects you want. You can speed up or slow down the recording speed, add filters, chain videos, add subtitles, and much more.

How to create a Short with the YouTube tool? How do I post YouTube Shorts?

To create a Short on YouTube you will need to follow these steps:

  1. Log in to the YouTube app.
  2. Icon presses “+” on the navigation at the bottom center then “Create Shorts” (When you press Create, the interface for creating Shorts will be similar to that of Instagram Stories).
  3. To record a Short longer than 15 seconds, press the icon 15 above the record button. The icon then becomes 60, and you can record up to 60 seconds of video (60 seconds is the maximum).
    Remark : If you use a track from the YouTube music library or the original audio from another video, your Short cannot be longer than 15 seconds.
  4. (Optional) presses on Speed The alternative of TikTok & Instagram Reels? to speed up or slow down your video.
  5. (Optional) presses on Timer The alternative of TikTok & Instagram Reels? to trigger a countdown to record without holding your device and choose the duration after which the recording will stop automatically.
  6. To record a video, press and hold the record button or simply press the button once to start recording, then a second time to stop it.
  7. presses on ” To cancel “ to delete the sequence you just recorded or ” Repeat “ to restore it.
  8. presses on ” OKAY “ to preview your video and edit it.
  9. presses on FOLLOWING to add information about the video. On this screen, add a title (100 characters maximum), then select settings (video privacy, for example).
    Remark : If you are between 13 and 17 years old, the privacy setting for your videos is set to Private by default. If you’re 18 or older, it’s set to Public by default. Regardless of your age, you can change this setting to make your videos public, private, or unlisted.
  10. presses on Select audience, then select Yes, designed for children or No, not designed for children. Learn more about content made for kids.
  11. presses on UPLOAD to publish the Short.

There you go, your Shorts are now on the platform and can be viewed.

Upload a Short without using the YouTube tool

Note that you can upload short videos you’ve created without using YouTube Shorts’ authoring tools.

To import a Short from your computer:

  1. Log in to YouTube Studio.
  2. At the top right, click TO CREATE then Import videos.
  3. Select a short video file.
  4. (Optional) Included #Shorts in the title or description of your Shorts to help the YouTube algorithm put you in the recommendations.

You can select up to 15 short videos at a time. Be sure to click on EDIT DRAFT to enter the details of the video before uploading it.

How can spectators discover the Shorts?

YouTube is constantly testing new ways to deliver content to viewers, especially for Shorts.

For now, viewers can discover your Shorts by tapping Shorts at the bottom of the YouTube app, but also:

  • on the YouTube homepage;
  • in notices;
  • in their subscriptions;
  • on your channel page;
  • tapping on a Short, then scrolling down to look at more.

Followers you earn through your Shorts (regardless of how they found them) count.

Included #Shorts in the title or description of your Shorts to help the system recommend them on YouTube.

Can you make money with Shorts?

At this time, revenue generated from ads served in the Shorts player is not shared with creators. Instead, YouTube launched a $100 million YouTube Shorts Fund for creators who help build the future of short videos on YouTube.

How do I watch YouTube Shorts videos? How to get the YouTube Shorts app?

If you have the YouTube application on your Android or iOS smartphone, you will see the Shorts logo appear at the bottom of your screen. If you want to watch the videos, just click on the button and the same principle as TikTok you will just have to swipe to scroll through the videos.

If you don’t see the Shorts button, you probably haven’t updated the app.

How to remove YouTube Shorts beta?

As this is a YouTube-specific feature, it is not possible to disable the feature. If you don’t want to watch Shorts don’t click the button.

Formats YouTube Shorts

The aspect ratio of short films is 9:16, although videos in 1:1 aspect ratio are also accepted as short films if they are less than 60 seconds long.

Short films must have a minimum resolution of 600×600 and a maximum of 1080×1080.

Reminder: What is YouTube?

youtube logo
YouTube Logo

Youtube is an online platform on which you can watch videos and which also integrates social features to easily share and comment on content.

Created in 2005 by three former employees of PayPal and then bought the following year by Google for the sum of 1.65 billion dollars. Today YouTube is one of the most visited sites in the world. The service is available in more than 100 countries and translated into 80 languages, which generates a lot of traffic since it is accessible to everyone.

I hope that thanks to our article, you will have understood all about how YouTube Shorts works.

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