Adweek, a magazine specializing in marketing and advertising, focused on the success of posters Shot on iPhone which flourish here and there in front of the big buildings of metropolises such as Paris, London, Berlin, Las Vegas or Bucharest. And who better than Tor Myrhen, vice president at Apple in particular in charge of communications, to enlighten readers on this subject?
In a lecture reported by journalist Terry Stanley, the Emmy Award-winning director explains that the phrase “outside”Quickly became a key element to promote Macs, especially since their manufacturer chose to invest in this type of content in the 1990s. With the success that we know then, and the variation for mobiles during following decades.
Reign, on the sidelines
For Myrhen, this channel “break the codes”If we compare it to digital media that now seem to be the norm. With an image “static“, who “not moving”And remain“singular“Apple sets itself apart thanks to a positioning that challenges, especially for a company selling digital products. And it works: the countryside Shot on iPhone was awarded the Cannes Lions Grand Prix.
An idea “ridiculously simple“
According to Tor Myrhen, who has also spoken at events TED and Fast Company considers one of the most creative entrepreneurs, Shot on iPhone is in fact based on a “ridiculously simple”Which would have been inspired by posts shared by users on social networks. Via Instagram in particular, hashtags make it possible to gain notoriety if they are well exploited, so that certain pictures can quickly become viral.
With today a tripe photo sensor – without counting the LiDAR radar – on the back of the iPhone 13 Pro and the iPhone 13 Pro Max, it is now easy to immortalize most of the scenes brilliantly without you might as well have serious artistic skills. As a reminder, these smartphones offer a definition of twelve megapixels with ƒ / 2.8 aperture for their telephoto lens, ƒ / 1.5 for their wide-angle and ƒ / 1.8 with a 120 ° field of view for the ultra-wide. -angle.