Platform experts Techinsights engaged in a very interesting analysis of production costs. They compared data from iPhone 13 Pro and iPhone 12 Pro.
It turns out that the manufacture of the latest addition from Apple is estimated at $ 570, while that of its predecessor cost around $ 548.50. To explain this difference, analysts cite the increased cost of components, including the camera, the A 15 Bionic chip, but also the ProMotion displays and the new battery.
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Apple would seek new strategies to lower production costs
However, we can see that the Cupertino company has chosen to leave the price intact for consumers. Note that if the cost of production between the two models is increasing, the latter is less pronounced than between the iPhone 11 and the iPhone 12, as observed MacRumors. The reason is very simple: the iPhone 12 are the first 5G models of the Apple brand, which therefore had to introduce new components to adapt to this new technology.
Our colleagues suggest that Apple is looking for new ways to assemble cameras on its iPhone in order to reduce costs and thus regain more margin.
Remember that the issue of cost is a key subject for the Cupertino company. To give just one example, we told you last year about discussions between the company and the US government. According to reports, the tech giant would agree to produce some of its chips in the United States if the federal government grants it a tax credit.
Note that Apple only has a Mac Pro factory in Texas. This made in USA would entail production costs which would be 2.5 times higher than in Asia, and this is reflected in the final price of the product.