A new study by CIRP (Consumer Intelligence Research Partners LLC) tends to show that the latest high-end iPhones are a real success. The “classic” iPhone 13 and its Apple A15 Bionic processor would thus be the most popular of the collection, with 38% market share in the first quarter of 2022. That’s more than all the other generations combined.
The iPhone 13 mini, on the other hand, seems to confirm analysts’ doubts that this reduced format would be the least sold. The 5.4-inch diagonal should also be abandoned, in favor of a 6.1-inch iPhone 14 “Max”. As for the iPhone 13 Pro and iPhone 13 Pro Max, they would represent between them about a third of the headed mobiles having found takers between the new year and March 31.
What about older models?
Alongside these brand new smartphones, the iPhone 12 and iPhone 12 mini also remain available in the Apple Store. And for good reason: CIRP estimates that, over the same period, they would occupy nearly 15% of all deliveries. Their price is much more advantageous compared to the following editions: count 100 euros less for the largest or 120 for the compact.
L’iPhone 11, meanwhile, would only count for less than one out of ten devices when it was on the top step of the podium after the 2020 holidays. And this even though its successor had been on the market for several weeks, which therefore confirms the excellent score of the iPhone 13 today. To understand this delay, it is also wise to take into account the fact that the iPhone 12 keynote had been delayed following Asian production delays linked to the coronavirus pandemic.
These figures are all something to delight Apple investors, but a green conscience might find them less rosy. Indeed, CIRP believes that consumers are now well more inclined to renew their equipment when new iPhones come out. Therefore, they abandon the old, a sign of monstrous waste on a global scale.
Fortunately, Apple aims to go to zero greenhouse gas emissions by the year 2030 and to do so has a world-class recycling program. Even better: the manufacturer is ready to offer a discount voucher to customers who return their “old” phone to him to get another one. The amount of the operation can increase up to 645 euros for an iPhone 12 Pro Maxif it is in very good condition of course.