the must-have cache plugin for WordPress

WP Rocket : le plugin de cache incontournable pour WordPress

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WordPress plugin used by more than 1 million sites around the world, WP Rocket defines itself as “the most powerful cache plugin in the eyes of WordPress experts”.

What is WP Rocket? How does this extension work? Where can we find it?

WP Rocket: the plugin that optimizes the performance of your site

WP Rocket is a premium cache plugin which was created in 2013 by Jonathan Buttigieg and Jean-Baptiste Marchant-Arvier. Frustrated with the quality and UX (User Experience) of wordpress plugins, these two webmasters looking for the best performance for their web pages have decided to develop the now world famous extension.

User experience, User eXperience: the 10 commandments for a successful website

The WP Rocket plugin quickly caught on. From 2014, it was recommended by wordpress experts and developers and the extension was already establishing itself as a benchmark caching tool.

As of this writing, WP Rocket is:

  • a team of 9 people located all over the world (France, Canada, Serbia, Greece, USA, etc.),
  • customers from more than 100 countries,
  • nearly 1,250,000 sites optimized thanks to the plugin,
  • more than 145,000 satisfied customers.

In France, many companies use this plugin. Although the tool is paid, its ability to speed up the loading of web pages is undeniable. Among the many caching extensions that exist, our SEO agency has decided to entrust the optimization of the loading time of its pages to WP Rocket.

A slow website is a site that does not convert.

There are many reasons why a site takes a long time to load. Often, the slowness comes from the hosting which is done on a shared server rather than a dedicated server. It can also come from a heavy wordpress theme or from JavaScript or CSS files that must be compressed. Sometimes it even happens that it is a bandwidth issue on your end!

So, concretely, what is WP Rocket doing to minimize page load time?

How WP Rocket works

WP Rocket allows you to optimize the performance of a website and speed up their response time.

wp rocket loading time

Measurement of loading time on the AntheDesign site

How does WP Rocket affect the page load speed of your site?

The loading speed is a parameter that you absolutely must take into account in the list of optimizations to make to your website.

Although its influence on your SEO is minimal, it has an immediate impact on the user experience. Indeed, the bounce rate of a site that loads in more than 5 seconds is twice as high only for a site that loads in 1 second.

The bounce rate, what is it?

The speed of loading is crucial to increase the conversion rate of your site. To do this, the WP Rocket plugin shortens the response time of the URL to which the user goes.

To reduce the loading time of your pages, the extension intervenes on more than 20 parameters. Among them, we find:

  • the Lazy Load,
  • GZIP compression of CSS files, HTML code, JS,
  • the optimization of the database,
  • the possibility of using a CDN (Cloud Delivery Network),
  • reduction of DNS resolution time,
  • file caching and preloading,
  • browser caching,
  • etc.

With the many features offered by the caching tool, you are guaranteed to improve the performance of the sites on which you will integrate the plugin.

How do you know if its use has improved the loading time of the pages on your site?

Once the wordpress plugin is installed and configured, the changes are effective. However, you can use tools to check your site speed optimization.

Google Page Speed ​​insight and GTMetrix are the two most famous tools for testing and improving your website. To learn more about the response speed of your pages and the improvements made by the WP Rocket plugin, all you have to do is enter your URL in the dedicated field. Therefore, these tools perform an analysis of the speed of your site.

Once your page has been analyzed, you are assigned an overall score (between 0 and 100 for Google Page Speed ​​and between 0 and 100% for GTMetrix) and you are informed of the blocking points on which you must work.

GTMetrix, and Google Page Speed ​​Insight are very good tools to assess the speed of your site.

Why choose WP Rocket?

On WordPress, there are a large number of plugins to cache your files and browsers. The most famous being W3 Cache, WP Super cache and, of course, WP Rocket.

Although, unlike these two main competitors, WP Rocket does come with a fee, its ability to reduce load time and improve the speed of the site it’s installed on makes it stand out.

It is a solution for people who are aware of the fact that loading a page for too long can have a negative impact on their business.

With a plugin like WP Rocket, you will:

  • speed up the loading time of your pages;
  • optimize the performance of your site;
  • boost the response speed of each page;
  • reduce the number of files that can slow down the loading of your URLs.

What’s more, the strength of WP Rocket lies in its ease of use. You install it, you activate it and voila!

Where to get it?

Although it is considered one of the best WordPress plugins, WP Rocket is not downloadable from the WP interface.

You need to go to the official website web page (Wp-rocket.me) to get the extension.

WP Rocket pricing

For those who are wondering how to optimize their website, WP Rocket is an efficient and relatively affordable optimization plugin.

There are 3 offers for the optimization tool:

  1. Single (1 site + 1 year of use): $ 49
  2. Plus (3 sites + 1 year of use): $ 99
  3. Infinite (number of infinite sites + 1 year of use): $ 249

WP Rocket is the must-have cache plugin for WordPressbecause it increases the performance of the sites. If you too want to improve your display performance, this is the tool for you.

However, performance is not everything! A performing site that is poorly optimized for natural referencing will see its chances of converting the lead drop considerably. Our web agency is at your disposal to support you and help you optimize your digital showcase. Want to know more ? Contact us!

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