The Conversation Prism is a visual map of the social media landscape. Click on the image below for a large version to zoom in (and print if you want).
If you want to focus on a particular area, you can use the “digital wheel of fortune” (web conversation prism) to help you decide which social platforms to focus on first, based on your industry and your prospects.
Once you know your domain, find out by clicking on the corresponding item in the list of social media types below.
Social media infographic: here is version 5.0 of the online conversation prism
Launched in 2008 by Brian Solis and JESS3, The Conversation Prism (Prism of Conversation) is a visual map of the landscape of social media and conversational platforms where Internet users can communicate with each other.
This is an ongoing digital ethnography study that tracks dominant and promising social networks and organizes them according to their use in everyday life.
Social media have democratized information and changed the structures of influence.
The last update of The Conversation Prism was in 2013, we therefore do not find the last social networks released in the meantime such as TikTok or Clubhouse for example.
What can the Prism of Conversation be used for?
Creating conversations on social media goes beyond Facebook, Twitter, YouTube, and Instagram.
Brainstorm new channels and ways to leverage social media.
Use it as a tool to create content and relay it.
Study the landscape of social interaction platforms when planning your next social media strategy.
Show your expertise and don’t neglect niche social media.
What is at the center of the conversational prism? What does that mean ?
At the center of the conversational prism is the “You” / “You”.
It is meant to remind the reader that social media is about the people at the center of their online experiences.
Social media is more than a series of information dissemination and sharing networks.
All of these platforms shape online experiences.
Who is the creator of the Prism of Conversation? Who is Brian Solis?
Brian solis is a digital analyst, anthropologist, futurist and the creator of the Prism of Conversation.
In his work at Altimeter Group, Solis studies the effects of disruptive technologies on business and society.
He is also a passionate speaker and award-winning author who is recognized worldwide as one of the foremost thought leaders in digital transformation.
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