Google knows everything. It is where you go when you have questions or want to catch up on any subject. The automotive sector is no stranger to this popular search engine and, for yet another year, Compare the Market returns to the field of play to bring us his well-known classification of the most wanted car brands in 2021 in Google.
During the past year, Toyota She is once again the queen of the dance. Repeats for the second year in a row as the most sought-after car brand overall. In 2021 it was the most sought after car brand in 47 out of 154 countries, which represents 31% of the sample. BMW ranks second, also for the second year in a row.
The Bavarian firm has been the most sought-after car brand in 29 territories, while Mercedes Benz it ranks close to third with 23 countries. All three automakers have contested the podium for the past four years, with BMW and Toyota vying for the top spot. In the image above you can see the previous rankings.
Looking at the data, it should be noted that BMW was one of the most sought after car brands in 2019. That year it was the most popular car brand in 118 countries. Despite occupying only the first position in 2019, BMW has proven to be the car brand most sought after when analyzing the four-year period.
News among the most wanted car brands in 2021
For the first time, Tesla joins the rankings in 2021. The American electric vehicle maker has become the most sought-after car brand in Hong Kong, Israel, Macau, Singapore and China. It also appears on the list as second or third in Austria, Bahamas, Botswana, Congo Kinshasa, Croatia, Finland, Guinea, Iceland, Kuwait, Madagascar …
Regarding other manufacturers, mention that brands such as Audi, Hyundai Y Suzuki have appeared more in Google searches in 2021 than in 2020. It is common for many brands to fluctuate each year. Curious case is that of Rolls-Royce Y Mazda, which since 2018 are always the most sought after brand in at least one country.
At the opposite pole, the fact that big brands such as Volkswagen, Mitsubishi or Alfa Romeo did not appear as a top search in any of the 154 sampled countries. Ford, Volvo, Nissan Y Peugeot They have also run hot this year when it comes to search interest.