Tim Cook writes private letter to Apple employees

Tim Cook

While Apple has just updated its home page to pay tribute to Steve Jobs with a message from his family, here is another letter this time dedicated to his employees. Written by Tim Cook, current director of the firm and successor to Jobs in this capacity, it underlines the character “brilliant” and “advised”From his former partner. Here is our translation of the letter in question:

[Chère] team,

Today marks the 10th anniversary of Steve’s death. The moment for us to remember his life and the extraordinary legacy he left us.

Steve believed that “out of passion people can change the world for the better”. This is also the philosophy that inspired him to create Apple. And now it is also our identity.

Steve had many qualities: brilliant, fun and wise. He was a husband, father, friend and, of course, a visionary. He challenged us not to understand the world as it was, but as it could be. And he’s helped so many people, including myself, identify their own potential. Not a day goes by that I don’t think of him.

This year – more than ever – has reminded us of the profound impact our products have on the world. What a chance to spend our days creating drastically innovative tools that connect people, inspire them to think differently, and push them to make their mark on history. This is one of the many gifts Steve has given us all.

I wish Steve had been there to see his spirit alive through all of your fabulous work. But more than anything, I wish he could see what you’re going to do next. Steve once said that the successes he’s most proud of are those to come. He spent every day imagining a future no one else could guess and working tirelessly to bring his dreams to life.

Steve had a unique demeanor, but he taught us all to shine. I miss him, and I will always treasure him.

Tim.

Have you also noticed the discreet reference to Apple’s former flagship advertising slogan, unveiled in 1997?

The video of Tim Cook’s tweet is also visible on YouTube:

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