towards a launch in January 2023?

Casque réalité virtuelle augmentée vr ar

For several years now, rumors have swirled around the launch of a mixed reality headset that combines virtual reality (VR) and augmented reality (AR) by Apple. And things do seem to be getting clearer on the side of the Tech giant if we are to believe the latest note published by Ming-Chi Kuo, the famous insider of TF International Securities.

The arrival of Apple could change everything for the sector

This information is always to be taken with a grain of salt, but we also know that the latter is often well informed. He says that this device could be launched next January. According to him, this release will be a huge upheaval in this market and should greatly boost the sector. In particular, we could see many immersive video games appear or even new multimedia entertainment.

He also considers it to be the most complicated product ever designed by Apple with many suppliers in the supply chain. And if the apple brand manages to take the leadership in the market, he thinks that the company therefore has no interest in joining initiatives such as the Metaverse Standards Forum, an organization we were talking about this week.

Finally, Ming-Chi Kuo thinks that once this new helmet is launched, most of the Cupertino company’s competitors will fight to copy it, which will considerably boost all players in this market.

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On the side of Apple, we prefer to temporize for the time being. But Tim Cook nevertheless revealed this week all the enthusiasm he had for augmented reality.

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