Tracking and Optimizing Video Indexing on Google Will Soon Be Possible in Search Console!


During Google I/O, Google’s annual conference, the search engine announced the arrival of a new feature in Search Console that will allow users to track and optimize the indexing of their videos on Google.

New report dedicated to the indexing of videos on Google: what concrete features?

the new report dedicated to video indexing will offer its users a very clear view of the indexing not of pages in search results but of videos embedded in web pages.

Concretely, this report will give SEOs the opportunity toidentify possible indexing problems preventing the videos integrated on their pages from being correctly referenced in Google’s “Videos” and classic search results.

Among the data that will appear in this new report, Google indicates that they will display in priority the errors which have the most impact on the good referencing of videos in their search engine.

What will the new Video Indexing report look like?

report indexing videos search console
Preview of the new report dedicated to the indexing of videos on Google (Search Console)

The new report should look like the “Coverage” report on the indexing of classic web pages with the URLs of indexed videos in green and the URLs of unindexed videos in gray.

The reasons for the non-indexing of the videos will also be detailed in order to correct and optimize the indexing of this content.

The number of videos affected by the same problem will be displayed as well as access to a sample of the URLs concerned (as for the current report “Coverage”). The export of the examples of URLs concerned will also be made possible.

Among the data reported as errors, Google will display the error data that has the most impact on the good referencing of a video in the top of its search results. For example, the engine has for example indicated that videos without thumbnail URLs will go up in error.

So it seems indicate that Google will rely in part on the schema.org markup dedicated to videos to report the associated errors directly in Search Consolewithout having to go through its dedicated tool for testing rich snippets.

Here is the passage from the conference regarding this announcement:

How to properly index your videos in Google right now?

For optimize the chances of indexing your videos in Google Before having access to this new report from the search console, here are the two most important recommendations to follow:

  • Create a sitemap dedicated to videos (and declare it in the robots.txt);
  • Properly tag all videos with schema.org VideoObject;

Create a video sitemap

Create a video sitemap makes it easier for Google to identify videos added to your site.

Many tags can be integrated for each video via the video sitemap, here is a concrete and very complete example proposed by Google:

<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
        xmlns:video="http://www.google.com/schemas/sitemap-video/1.1">
   <url>
     <loc>http://www.example.com/videos/some_video_landing_page.html</loc>
     <video:video>
       <video:thumbnail_loc>http://www.example.com/thumbs/123.jpg</video:thumbnail_loc>
       <video:title>Grilling steaks for summer</video:title>
       <video:description>Alkis shows you how to get perfectly done steaks every
         time</video:description>
       <video:content_loc>
          http://streamserver.example.com/video123.mp4</video:content_loc>
       <video:player_loc>
         http://www.example.com/videoplayer.php?video=123</video:player_loc>
       <video:duration>600</video:duration>
       <video:expiration_date>2021-11-05T19:20:30+08:00</video:expiration_date>
       <video:rating>4.2</video:rating>
       <video:view_count>12345</video:view_count>
       <video:publication_date>2007-11-05T19:20:30+08:00</video:publication_date>
       <video:family_friendly>yes</video:family_friendly>
       <video:restriction relationship="allow">IE GB US CA</video:restriction>
       <video:price currency="EUR">1.99</video:price>
       <video:requires_subscription>yes</video:requires_subscription>
       <video:uploader
         info="http://www.example.com/users/grillymcgrillerson">GrillyMcGrillerson
       </video:uploader>
       <video:live>no</video:live>
     </video:video>
   </url>
</urlset>

The required tags are:

  • : the parent tag;
  • : the url in which the video file is embedded;
  • : the parent element integrating the video data;
  • : to declare the video cover URL;
  • : video title;
  • : description of the video;
  • : URL where the video is hosted on the server;
  • : URL of the video player (if the video is embedded, it is generally the URL indicated in the “src” element).

More details here on the dedicated Google page.

Tagging videos with Schema.org VideoObject to optimize their indexing: the key points

It is strongly recommended to properly markup using schema.org VideoObject all the videos indexed on the pages of your site.

Here are the important elements to mark up via a JSON-LD code (or other method):

  • Name: the name of the video;
  • Description: the short description of the video;
  • ThumbnailUrl: the url of the image used as the “cover” of the video;
  • UploadDate: date of publication of the video;
  • Duration: duration of the video;
  • contentURL: URL where the video file in .mp4 or other format is hosted;

Here is an example of schema.org markup optimized to correctly index a video in Google:

<html>
  <head>
    <title>Introducing the self-driving bicycle in the Netherlands</title>
    <script type="application/ld+json">
    {
      "@context": "https://schema.org",
      "@type": "VideoObject",
      "name": "Introducing the self-driving bicycle in the Netherlands",
      "description": "This spring, Google is introducing the self-driving bicycle in Amsterdam, the world's premier cycling city. The Dutch cycle more than any other nation in the world, almost 900 kilometres per year per person, amounting to over 15 billion kilometres annually. The self-driving bicycle enables safe navigation through the city for Amsterdam residents, and furthers Google's ambition to improve urban mobility with technology. Google Netherlands takes enormous pride in the fact that a Dutch team worked on this innovation that will have great impact in their home country.",
      "thumbnailUrl": [
        "https://example.com/photos/1x1/photo.jpg",
        "https://example.com/photos/4x3/photo.jpg",
        "https://example.com/photos/16x9/photo.jpg"
       ],
      "uploadDate": "2016-03-31T08:00:00+08:00",
      "duration": "PT1M54S",
      "contentUrl": "https://www.example.com/video/123/file.mp4",
      "embedUrl": "https://www.example.com/embed/123",
      "interactionStatistic": {
        "@type": "InteractionCounter",
        "interactionType": { "@type": "WatchAction" },
        "userInteractionCount": 5647018
      },
      "regionsAllowed": "US,NL"
    }
    </script>
  </head>
  <body>
  </body>
</html>

To correctly tag videos broadcast live or with highlights, additional elements must be integrated. They are detailed here on the dedicated Google page.



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