‘Vive la moto’ returns to Madrid with more incentives than ever

'Vive la moto' returns to Madrid with more incentives than ever


The motorcycle industry withstands with greater integrity the ups and downs of a situation marked by instability. A vehicle that has become a tool of personal mobility for many users due to the pandemic and for which a sales growth 8.6% during this year, reaching 210,000 units.

In this context resumes its activity ‘Live the motorcycle’, with the second biennial edition of the monographic salon of the sector that is celebrated in the facilities of the Madrid fairgrounds (IFEMA) in the Field of Nations between the days March 31 and April 3. It will be a full weekend loaded with incentives for those interested and passionate about the motorcycle world, eager to enjoy again of all this after the forced stoppage due to the pandemic.

‘Vive la moto’ is promoted by National Association of Companies in the Two-Wheel Sector (ANESDOR), with which it will have the direct presence of the most manufacturers with activity in the Spanish market. Specifically, they will be 120 exhibitors present at IFEMA, representing more than 500 marks.

Among them no lack of prominent names of this industry, from Honda to Triumph, passing through Harley-Davidson, Ducati, Indian, Yamaha, Suzuki, BMW, Kawasaki… The same happens with the accessories and accessories industry.

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commercial vocation

The living room also has a marked commercial vocation, so that visitors will have the opportunity to be interested in any model, receive offers and, of course, formalize your purchase, in some cases with special conditions for the occasion.

To complement this purchase decision, the brands will make available to motorcyclists more than 200 units for dynamic testing. Some of them are made in closed circuits at the IFEMA site itself, but others leave it to drive in open traffic both on the highway and in the city.

It is one of the main attractions of ‘Vive la moto’ but by no means the only one. In this sense, the area destined for the motorcycle tourism, with a complete presence of companies dedicated to this activity; the space for motorcycle safety, which includes the possibility of discovering this vehicle for those who have not yet done so, as long as they know how to keep their balance on a bicycle and are over 16 years of age; the area in which the leading role corresponds to the woman, acknowledging and vindicating its increasing protagonism in this sector; or the electric scooter raffle Niu MQi GT among all the visitors.

‘Vive la moto’ will have a schedule every day between 10:00 a.m. and 8:00 p.m. and will occupy halls 3 and 5 of the Madrid fairgrounds, occupying an area of ​​almost 13,000 square meters. The entrance fee to the hall is 11 euros for each day of the salon (free for children under 12 years of age) and your purchase can be made exclusively through the website of the contest, since There will be physical lockers.

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There will not be special capacity limitations beyond the usual ones due to the capacity of the venue, although it will be the use of the mask is mandatory inside.

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