Voice SEO: what do you need to know about this topic?

seo vocal

SEO is now adapting to this new web trend. Which led to the emergence of voice SEO. But what should we remember about the birth of voice SEO ? The point through this article.

What is voice SEO?

It’s about a SEO technique based on voice searches. Visitors to your website search by voice. Voice recognition software then takes care of transcribing the voice into text.

You should know that in natural referencing, you optimize your content in order to satisfy Internet users. The objective of voice SEO is to increase your chances of being correctly referenced on search results by adapting these contents.

Why bother with voice SEO?

Microsoft recently conducted studies on the subject. The results show that 72% of Internet users use the voice tool as part of their online research. Which means that voice SEO has a bright future ahead of it. Voice SEO would therefore give you the opportunity to attract more new prospects in line.

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An approach that must be part of the digital marketing strategy of the companies of tomorrow. Indeed, according to a survey conducted by Search Foresight, 60% of French people use voice assistance in their research. Hence the interest of adapting your content today to this type of referencing.

What is the difference between classic SEO and voice SEO?

The difference is initially at the level of the channel used. In a traditional search, Internet users type the content of their search on the keyboard. However, with a voice search, they use their voices. As a result, queries are generally longer.

By way of illustration, to search for a restaurant closest to you, all you need to do is enter keywords.

For example, you type “restaurant” followed by the name of your city on the search engine.

On the other hand, if you use voice assistance, you will make a longer request aloud. Example: Where can I find a restaurant near me?

To help you better rank your content, we offer you some important tips. These techniques will help you improve your visibility on the canvas on the one hand. And on the other hand, they will help you attract more new customers.

But how do you do it?

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Favor concise answers in your content

As we said above, query formulas are more long and detailed with voice searches. That’s why it’s best to use long tail keywords. You must therefore include the 5 W rule as a priority. In addition, it is also important to provide simple and short answers.

As a rough guide, voice assistants read an average of 29 words per search. So don’t hesitate to extend your content ! Indeed, once the Internet user uses the intelligent voice tool, Google displays the most suitable answers. As a result, the longer your content, the more you increase your chances of appearing in search results.

For more precision, we recommend that you structureyour articles. By the way, you can divide them into several paragraphs and include a summary at the top of the page. Bulleted lists are also great for making your texts airier and more understandable.

Voice SEO: the importance of conversational language

According to ThinkWithGoogle, 41% of voice SEO users say they feel like they’re talking to a friend. This is why most of the results displayed are of the type ” conversational“. In other words, the answer provided is similarto the one you get when talking to a real individual. If you want to get started in voice SEO, it is essential to take this detail into account for your SEO. This will be useful to your future customers who will find you more easily on the web.

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Voice SEO: what do you need to know about this topic?

Ok google, tell me where is the nearest hairdresser?

Don’t forget to optimize your site for the mobile version!

Since the appearance of the mobile first index, it has become essential to adapt content to the “mobile” format. This adaptation offers visitors the possibility of easily and without difficulty exploring your website on their website. smartphone . According to the latest statistics, 1 in 5 searches are carried out from a mobile phone .

In addition, you will also need a site where navigation is done in a fast way. Indeed, voice search systematically requires a instant response .

Therefore, the mobile optimization of your site together with its speed helps to strengthen your overall SEO. According to a publication by Backlinko, the results of a voice search are 4 times faster than those of traditional search.

Voice SEO: don’t neglect structured data

It is microdatato include systematically in your web pages. This structured data helps search engines better understand your content. By way of illustration, we can cite the structured data relating to “How To” or “FAQs”.

Using structured data increases your chances of acquiring richer results. They also help you to gain places in the Knowledge Graphfrom Google. This is a huge privilege since it propels you to the top of Google voice searches.

Featured Snippet is defined as inserthighlighted, at the top of Google search results. You can usually find it under the heading “position 0”. The voice assistant automatically reads a request benefiting from this functionality.

But how to reach the Featured Snippet? To benefit from this big advantage, you must make sure to adapt your content to voice SEO using the methods mentioned throughout this article.

What you must remember

The birth of voice SEO marks the start of a new turning point in the digital revolution. This SEO technique should not be overlooked, as it enhances the success of SEO. By respecting the instructions mentioned above, you have every chance on your side to be read by aartificial intelligence.

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